How to do lead management that improves conversion
markempa
JULY 6, 2017
According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Sending leads to sales based on behavioral lead scoring alone and not customer profile fit.
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