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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.

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#AskTeleverde – Retro in Redondo Beach

Televerde

Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

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The 2020 Data Governance Guide for Beginners

Martech Advisor

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. There is a lot of ‘noise’ on social media.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on content amplification and sales automation. Is there automation functionality?

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

Dirty data can be a huge problem for your marketing effectiveness. If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. Many of these data platforms have their own databases filled with upwards of 200 million companies—so happy marketing!