benchmark 
DealSignal
MARCH 11, 2019
A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Another gap occurs in lead scoring.
Televerde
FEBRUARY 20, 2020
Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.
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Televerde
SEPTEMBER 11, 2019
According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.
Pam Didner
SEPTEMBER 16, 2020
Identify the areas where marketing can add value. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. Demand Generation.
Adobe Experience Cloud Blog
MARCH 26, 2015
If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A data enrichment tool integrates with your marketing automation and CRM systems so you can get all of the right data that you need to find new prospects and market to them. Predictive Marketing.
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