KoMarketing Associates

DECEMBER 19, 2013

As Copyblogger notes, it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there. This articles targets one of my favorite aspects of the Baidu search engine and it introduces us some specific guidelines for Baidu SEO.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Top Rank Marketing

JULY 5, 2023

The latest B2B Content Marketing Benchmarks, Budgets and Trends report from CMI and MarketingProfs found that nearly three in four respondents viewed B2B content marketing as more important than a year ago. More broadly, LinkedIn saw a 46% increase in creative skills added to marketers’ profiles in the past year.

B2B Marketing 69

B2B Marketing Top of Funnel Marketing & Strategy Marketing Strategy 69

Sprout Social

NOVEMBER 9, 2022

Brand messaging is how you communicate your company’s value proposition, personality and competitive differentiators across different channels. That’s quite a bit to account for, which is why it’s important to set and share communication guidelines that keep marketing messaging clear and on brand. Step 5: Test and learn.

Brand Identity 105

Brand Identity Branding Social Media Social Marketing 105

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. For our marketing team, if we’re working on a new client project, we look to industry benchmarks combined with historical data (if it exists).

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Anyword

APRIL 23, 2019

Lars : I started at VICE as a creative coordinator and worked my way around the company, picking up experience in business development, strategy, brand sales, and platform launches, eventually ending my run as Publisher of Vice.com, so, I think VICE informed a very unique worldview of the media industry for me. It’s not just a fad or a trend.

Storytelling 81

Storytelling Creativity Brand Identity Branding 81

Hubspot

AUGUST 7, 2019

The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. Often times, design means creativity, colors, and pretty pictures. The good news is you don’t need to get too creative here. Benchmarks.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Here are his guidelines for achieving this: Stage 1: This audience is asking generic questions. Build a strong list. Click To Tweet.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Hinge Marketing

APRIL 6, 2017

And ask if they use data, research or benchmarks to inform their recommendations and design decisions. Discuss aesthetic preferences and style guidelines (if any). Develop a creative brief. Articulate the creative direction the site should take. Describe creative or functional characteristics you would like to avoid.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Contently

JUNE 11, 2020

We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Trends 151

Trends Content Marketing Planning Budget Programs 151

Hubspot

JULY 20, 2016

But cracking a n ew m arketing c hannel r equires insight, innovation, creativity, and commitment. Stay mindful of existing benchmarks and make new ones. Due to problem-solution fit and product-market fit differentiation, getting started often proves to be the biggest challenge with this strategy. 1) Snapchat.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

ClearVoice

MARCH 3, 2020

Complete creative. Obtain final creative approvals. Can you estimate how the content you plan to create will funnel into the benchmarks? Have you created brand and style guidelines for your content? Once you’ve nailed down a creative concept, decide who will help you make it a reality. Secure talent.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Contently

SEPTEMBER 15, 2021

We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Trends 78

Trends Content Marketing Planning Budget Programs 78

Single Grain

NOVEMBER 16, 2023

Competitor Analysis Competitor analysis provides insights into the strategies, content types and performance of your competition, and knowing this will allow you to identify gaps in their approach and, thus, areas where you can differentiate and excel. Competitor Benchmarking Analysis: Compare your content strategy with competitors.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Referral Rock

NOVEMBER 7, 2019

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). Do you have checklists or any damage control guidelines? Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. Should be creative and innovative.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). Do you have checklists or any damage control guidelines? Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. Should be creative and innovative.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

SmartBug Media

SEPTEMBER 13, 2022

How can we differentiate between a business trend and something that is “noise” or a “hype cycle”? Presentation by: Nancy Harhut HBT Marketing, Chief Creative Officer. Jen Wiese Freerangewriter, Creative Director. Discover when to apply and when to avoid these common guidelines in this informative debate. Try new formats.

Webinar Metrics 52

Webinar Metrics Ad Building Business Rules 52