Benchmark Email

AUGUST 2, 2022

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

Marketing AI 116

Marketing AI Advertising Benchmark Software Email Marketing 116

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Eighty-three percent of B2B marketers use email engagement to track content performance. Math is fun! The click-through rate is different.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ClearVoice

SEPTEMBER 12, 2022

SEO is becoming increasingly important in content creation. To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. What is SEO benchmarking? What benchmarking is not. Metrics used to benchmark keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Content Science Review

MAY 30, 2023

ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.

Advertising Benchmark 52

Advertising Benchmark Effectiveness Content 52

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Download the 2021 Video Marketing Benchmarks Infographic.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Sprout Social

APRIL 5, 2022

Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. This helps you understand how much the content resonated with your audience.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Benchmark Email

JUNE 22, 2021

On the flip side, with a less than stellar email list, your email marketing campaign is never going to skyrocket, regardless of how great your content is. There’s a lot riding on building… The post How to Grow Your Subscriber List Using Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 97

Advertising Benchmark Email Marketing Campaigns Ad Building 97

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

ClearVoice

APRIL 2, 2021

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . Organizations use benchmarking to establish best practices and operate at peak performance. New business.

Advertising Benchmark 59

Advertising Benchmark Customer Satisfaction Keywords Social Media 59

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Contents 1. Video Benchmarks for Content 2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Content Marketing Institute

OCTOBER 30, 2020

This week, we look at benchmarks and outliers from Animalz research. Continue reading → The post Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] appeared first on Content Marketing Institute. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours).

Advertising Benchmark 102

Advertising Benchmark Linkedin Research Content Marketing 102

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse.

Advertising Benchmark 102

Advertising Benchmark Marketing Report Email Marketing Personalization 102

Sword and the Script | B2B

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card. You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content. click image for higher resolution) 3.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Benchmark Email

APRIL 12, 2023

It’s the ideal opportunity to personalize your content and automate it at scale.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. That’s where user-generated content creation came into play.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. B2B Content Operations Are Making Progress. Cart before horse.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Hannon Hill

MARCH 23, 2022

Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime.

Advertising Benchmark 52

Advertising Benchmark Education SEO Content 52

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Looking for a bit more? CPC last year.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. When it comes to factors that B2B marketers attribute to their organization’s content marketing success over the past 12 months, the value of the content (83%) was cited by most.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296