Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. First-party data is the answer. We call them graders.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. dashboard to benchmark AI content to your overall site and post performance.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations.

Advertising Benchmark 46

Advertising Benchmark B2B Marketing Enterprise Management Lead Ranking 46

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. But they will help you set more realistic goals and benchmark whether or not you’re doing a good job. The post Email Marketing Conversion Rate Comparison appeared first on PureB2B.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

SmartBug Media

NOVEMBER 29, 2021

Lead Generation Rate. Lead generation is defined by HubSpot as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.” Here are the marketing success metrics you should be tracking and measuring up against. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Martech

DECEMBER 18, 2023

Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity. Establishing metrics and benchmarks. Dig deeper: MarTech’s generative AI pledge 5. Steering use cases and tools.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Download the full Video in Business Benchmark Report. The post Video Marketing Benchmarks You Need to Know [Infographic] appeared first on Vidyard.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. dashboard to benchmark AI content to your overall site and post performance.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Blue Flame Thinking

JUNE 28, 2023

It’s still about creating interest, generating engagement and driving action. It’s hard to measure campaign success without comparisons. Remember to consider any industry benchmarks and previous campaign results. We dig into the information provided, review the work already done, identify any gaps and form a game plan.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Tiecas

APRIL 14, 2024

Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are a marketer in the power generation industry: Your prompt: “How have material innovations in wafer butterfly valves helped in the power generation industry?”

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. A focus on two things can help it all fall in place. The way people buy has changed dramatically.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 9, 2020

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . ROMI helps identify marketing projects that generate revenue or lack traction. . The Basics of Marketing Metrics.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Oktopost

JANUARY 31, 2024

Others may prioritize lead generation metrics, aiming to convert advocacy efforts into tangible business opportunities. Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against? The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? What kind of returns are you generating on your content marketing investments? Competitive Intelligence and Benchmarking Tools. What’s your “share of web” and how is that changing over time?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. This “before” snapshot can then be used as a point of comparison to uncover whether the inclusion of intent data has influenced campaign performance in any way.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

NetLine

DECEMBER 18, 2023

To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. By establishing benchmarks now, you can easily identify how— and when— your data intent campaigns improve performance and drive more business. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

The ROI Guy

NOVEMBER 7, 2017

Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators. Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Martech

JANUARY 25, 2022

When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%. It’s not an apples-to-apples comparison, but that’s significantly higher than the EU and North American average open rates in the Smart Insights study. Unsubscribe drop-off after MPP. Unsubscribe drop-off after MPP.

Privacy 91

Privacy Email Marketing Privacy Protection Open Rate 91

ViewPoint

MAY 20, 2016

Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Tier 2: Inside Commercial Accounts. Tier 3: SMB/Channel Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. If your highest plan costs $55/month and the second-highest plan costs $25/month, the latter will seem more reasonable by comparison.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). And the data backs this up.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. In most cases, an integral part of a social media audit is checking to see how your presence benchmarks against competitors, in terms of engagement and following. How your posts perform in both short term and long term. Keep Tabs on the Competition.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Salesforce Marketing Cloud

APRIL 17, 2023

Consumers went comparison shopping online. Trending Articles Six Easy Ways You Can Skill Up for AI 4 min read Generative CRM — Here's What It'll Mean For Your Business 6 min read Our retail data research shows 80% of consumers will switch brands after three bad experiences.

Marketing AI 98

Marketing AI Loyalty Terms and Conditions Lead Ranking 98

Zoominfo

JUNE 4, 2018

Use this information as a benchmark to measure and understand your own performance. Lead Generation: When tracking lead generation, focus on conversions for maximum impact. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

OCTOBER 1, 2020

Here are the formulas you should be using to measure your efficiency by channel: Cost per lead (CPL) = Marketing spend by channel ÷ New leads generated by channel. Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel. Industry benchmark comparisons.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. When asked the “Organizational Goals for their Content Marketing” Brand – 84% and Lead Generation – 83% were the top two. What A Difference A Year Makes.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Hubspot

OCTOBER 28, 2020

Establish data benchmarks. How many "likes" do you generally get on an individual Facebook post? Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. Set metrics-driven goals.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

NOVEMBER 30, 2017

Potential questions to ask: Does your organization need to improve the overall website’s number of quality links in comparison to the competition? Put plans in place for content generation or re-purposing, as well as targeted outreach to third-party site owners. What type of content appears to gain links from the competition?

Link Building 169

Link Building Planning SEO Ad Building 169

Martech

JULY 11, 2023

This ensures you have a full year of data for meaningful comparisons (comparing GA4 vs. UA with over a year of data). While digital analytics helps evaluate marketing performance, it is far more effective at generating questions than answering them.

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Video Benchmarks for Content 2.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

NetLine

DECEMBER 20, 2022

It’s logical, of course—they’re simply trying to improve their odds of generating a conversion. . They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . ON24’s Webinar Benchmarks Report 2022 states that, in 2021, 59% of Webinar registrants became attendees. ”Of of all requests. . But it’s not. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52