Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). reported being confident.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: ABM Benchmark Survey Report 2018 . Peter Isaacson is the CMO for Demandbase. It allowed marketers to dip their toes into the ABM water.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ). Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. CMO Club’s CMO Impact on Customer Experience. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. What does marketing operations do?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

DiscoverOrg

APRIL 20, 2017

In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Bad data exposes organizations to penalties, fines, degradation of brand reputation, customer attrition, weaker vendor negotiations, and much more.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. how CMOs can avoid common pitfalls through innovation. And even, be honest if you think you’re not the right vendor for them.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Golden Spiral

JANUARY 22, 2021

Looking to industry benchmarks is helpful, but knowing the return on investment for your own efforts from the previous year matters most. Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Bionic

NOVEMBER 1, 2021

In January and February 2021, The CMO Growth Council of the Association of National Advertisers (ANA) surveyed members of the ANA Media Leadership and Digital & Social Media Committees. This enables you to compare to the overall number of impressions and to know which placements, vehicles, and vendors bring you the highest brand safety.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Mapping GTM KPIs related to pre and post-launch activity fosters accountability and visibility into benchmarks that highlight what’s working and what’s not.As such, KPIs should span as granular and broad as needed.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Allocadia

APRIL 8, 2019

According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Defining success benchmarks and focusing on the metrics along the way show you‘re on the right track. Manage with a CMO in mind. Understand your CMO’s objectives and what types of questions they’ll ask.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? Strategic decisions about marketing investments are made based on your ability to answer the right questions. • How much are you spending on trade shows? • What did we get for this spend?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? Strategic decisions about marketing investments are made based on your ability to answer the right questions. How much are you spending on trade shows? What did we get for this spend? Is marketing pulling its weight?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Valasys

JANUARY 13, 2020

With the expanding pursuit of digitization & the Internet of Things (IOTs), the ways buyers research & find B2B vendors have largely changed. According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

nDash

JULY 30, 2021

You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. The Strategic Marketing USA event unites the most influential CMO’s. In addition to mapping out the future of marketing, it also showcases innovation and sets benchmarks. 6: Gartner Marketing Symposium|XPO. Where: Virtual.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. Here are some tips: Establish campaign goals, metrics and benchmarks early. Work with inventory partners to understand what 3rd party viewability vendors they support. This is not the case with most other digital mediums.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. It’s no wonder that content marketing adoption is on the rise across industries. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ambal's Amusings

APRIL 29, 2010

They have created the blog to get people visiting frequently just like a vendor-neutral site. As a vendor, when you are making the decision to “gate” or not, why not start with what actually converts? Vendors should leverage third party research as well, throw it behind the gate and you will get leads.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Velocity Partners

AUGUST 20, 2018

What kind of person tries to codify 7,000 vendors in one visual? The first version I created had around 150 vendors on it. It’s going to all collapse and consolidate into six vendors.” ” For years, in fact, even today, it would still be my benchmark. Clearly, one that needs to be on Lithium.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Ambal's Amusings

AUGUST 27, 2010

On the business side, one noteworthy example of content is the white paper Ten Ways to Generate Higher Returns from Your Investments in Innovation from product lifecycle management software vendor Sopheon. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. 2018 Marketing Measurement and Attribution Benchmark Survey. Customer experience and the relationship between B2B vendor and buyer is becoming increasingly important.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

SEPTEMBER 21, 2020

I was very open to taking vendor briefings and just hearing what people had to say. And let’s apply that to this year, I think it’s easy to say, once we got into Q2 of 2020, a lot of precedents and benchmarks kind of went out the window. But really, I think that’s what helped make sure I didn’t lose my edge.

Top of Funnel 84

Top of Funnel Work Management Webinar Metrics Lead Ranking 84

Hubspot

AUGUST 12, 2014

Your customer relationships depend on it, and Greg Alexander , founder at marketing and sales consulting firm Sales Benchmark Index , explains why: “Prospects are evolving faster in the marketplace than sellers. I need vendors to educate me -- to put me in the right direction.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28

Sage Marketing

APRIL 22, 2020

Hiring an in-house CMO means increasing the company’s workforce, spending valuable time, money and energy recruiting and optimizing the efforts of an in-house CMO that will eventually need an operations team around them as well as a team of vendors to execute and implement the marketing strategy. A great team of vendors.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

Heinz Marketing

APRIL 16, 2018

I remember it was maybe four, maybe five years ago working with one of the early, kind of early doctor vendors in the marketplace, and they were saying that their primary target for sales enablement software was actually the product marketing organization. She is the CMO of Tableau Software. Matt: Mm-hmm.

Sales Management 46

Sales Management Top of Funnel Enterprise Management Work Management 46

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Engagio

OCTOBER 13, 2021

In today’s crowded technology landscape, making a purchase decision can turn into a daunting and unceasing evaluation of vendors. We’ve included 123 vendor solutions in the enhanced ABM Tech Stack Evaluator. Compare this to the original version with just 17 vendors and 9 challenges!). Here’s why.

Account Based Marketing 83

Account Based Marketing DemandBase Tips ABM 83

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” Last month, I declared that the 10-years war between marketing and IT was over.

Work Management 77

Work Management Marketing Management Lead Ranking Gartner 77