ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Coming Up on CMO Coffee Talk….

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

ANNUITAS

JANUARY 7, 2019

Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue. of respondents with a Brand-Focused CMO think they are measuring success on the wrong metrics.

CMO 164

CMO Demand Generation Business Correlation 164

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 134

Resources B2B Marketing Planning B2B 134

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. That said, it is essential that marketing market itself within the organization.

Marketing AI 101

Marketing AI Peer-to-peer Paid Search Agency Ads 101

Heinz Marketing

JULY 3, 2021

An Open Letter To CEOs: Why Your CMO Is Thinking About Leaving. If you think that can’t possibly be your CMO because they are such a rockstar, remember that unicorns get hunted the most. Here are the five things you must give up if you want your CMO to stay – and to succeed. Thanks for the mindful read, Shama Hyder.

CMO 114

CMO B2B Webinar Metrics Content 114

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives.

eCommerce 98

eCommerce Marketing AI Best Practices Consulting 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Social listening allows you to listen into online, organic conversations about your brand across social media and the web. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Know your benchmarks. Tell a data story with the right visuals.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” The Benchmarks findings. Read next: A look at the tech review space.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

Martech

OCTOBER 4, 2023

That meant including business travelers and looking beyond people who were searching for Icelandair organically. This level of efficiency represents a 10x ROI for the brand compared to the benchmark price of applying artificial intelligence ourselves,” said Benediktsson. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 110

Engagio

AUGUST 1, 2018

Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. A pilot offers insight into if ABM is ideal for your organization and set realistic expectations as to when results will be realized.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

KoMarketing Associates

MAY 30, 2017

As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Vision Edge Marketing

NOVEMBER 19, 2019

The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” Many organizations avoid this step, arguing that they don’t have the data.

Planning 111

Planning Marketing Plans Budget Programs Paid Search Agency 111

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. How are you aligning your organization around this growth pivot?

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Vision Edge Marketing

NOVEMBER 12, 2019

Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM). Best-in-class Marketing organizations create a direct line of sight between their Marketing investments, activities and the business outcomes. Source: VisionEdge Marketing.

Planning 159

Planning Peer-to-peer Work Management Paid Search Agency 159

B2B Marketing Directions

JULY 18, 2021

Source: CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate executives view the role and performance of marketing in their organization. How do senior executives rate the performance of their marketing organization?

CMO 52

CMO Digital Transformation Business Work Management 52

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. Most ROI calculators I see published are flawed.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Seismic

MAY 18, 2021

In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. CMO, Brand Management Company. They also help other parts of the go-to-market (GTM) organization identify trends and patterns that underpin success. But how do you actually go about evaluating sales enablement ROI?

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. how to utilize NPS to energize your organization. how CMOs can avoid common pitfalls through innovation. You can even ask Siri, Alexa and Google!

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

B2B Marketing Directions

NOVEMBER 1, 2020

Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report. Image Source: Gartner, Inc. Frankly, I was somewhat surprised by this finding.

Gartner 64

Gartner Research Enterprise Management Planning 64

Content Standard

OCTOBER 7, 2021

While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions. At Content Marketing World 2021 , proving content ROI was a central theme.

ROI 127

ROI Brand Identity Branding Top of Funnel 127

Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well.

Lead Scoring 99

Lead Scoring Lead Ranking Class Organization 99

Martech

AUGUST 16, 2021

I was speaking with a content marketer, very much on the creative side of her organization (a high profile agency). Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report, as marketing dollars rebound from the pandemic. Why we care.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Planning Mobile Advertising 106

Martech

FEBRUARY 25, 2022

What digital asset management capabilities does our organization need? At what level in the organization will it be managed? Increasingly, martech platforms such as digital asset management are being managed by the CMO – and not the CTO or CIO. The post Does your organization need a digital asset management platform?

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Learn more about the current state of Agile Marketing in this benchmark study , and thank you Andrea for joining last week’s CMO Coffee Talk (on both coasts no less).

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Hubspot

APRIL 23, 2020

For a timeline of benchmark data updates and changes, click here to keep up with our latest findings. With constantly changing benchmark data and the future economic landscape in mind, business leaders, including HubSpot customers, are trying to determine what changes they'll need to make in the next year and beyond.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

SmartBug Media

FEBRUARY 21, 2024

For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing. Then, typically after building the plan, I was organically asked to stay on and help support the plan at the franchisee level. This is always the hardest but most rewarding part of the job.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. Making Content Marketing Convert.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206