Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Clickthroughs on URLs.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Clickthroughs on URLs.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Conductor

AUGUST 24, 2022

Clickthrough rates (CTRs) from search engines. Measure your performance against historical benchmarks of similar content – focusing primarily on organic traffic and activity from organic search. Start off with more frequent and granular readouts to become familiar with the nuances of the data, so you can begin to identify small trends.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

AUGUST 14, 2013

Look for trends in how your participants group the pages on your site, and ask them how they would name each category. Are there navigation benchmarks we should shoot for? Even if industry data were more readily available, the wisest choice would still be to set your own benchmarks.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Contrary to rumor, email is not dead. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sharpspring

SEPTEMBER 16, 2021

For example, you can test to see if a red or blue CTA button delivers a higher clickthrough rate. By using the winning test factor, you can potentially boost your open and clickthrough rates by up to 10 percent! Do you want recipients to clickthrough to a landing page? Perhaps you’d like to boost your clickthrough rate by 10%.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SnapApp

APRIL 4, 2018

It’s important to establish a benchmark. Email open and clickthrough rates. Pipeline Trend by Month. Email Clickthrough % (as a grade of topic depth, content format). For paid B2B marketing campaigns, I look at impressions, clicks, clickthrough rate, conversions, cost per acquisition, and ROI. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. 03% or higher.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " There is a wealth of information online about generational giving trends. 5) Generation Demographic.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Single Grain

JANUARY 23, 2023

They keep an eye on the latest PPC marketing trends and offer ways to use them to the advantage of your business. The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

Optinmonster

JANUARY 30, 2023

It’s important to have a benchmark of your conversion rates before you try to boost conversions. You want to look at overall trends and changes over the long-term. Action Steps: Collect conversion rate data on your different marketing channels on a regular basis so you can spot trends.

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Hubspot

MAY 6, 2021

Whitepapers covering insightful research or industry trends. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark. Video demos to showcase the features of your product or service.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JULY 5, 2017

Let’s talk about a trend, shall we? Could reps send tailored, personalized videos to their prospects and still hit activity benchmarks? We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone. Video will be more engaging than emails or phone calls.

Hubspot 76

Hubspot Video Marketing CTR Click Rate 76

Biznology

MAY 9, 2012

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. Check out this provider of insight into consumer behavior online.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

APRIL 13, 2016

As a result, we were left with a ton of interesting email capture trends and takeaways. Regardless, these are great benchmarks to use when comparing your own campaign results. Note: These results will certainly vary for different audiences, but the hope is that they provide you with a jumping off point for your own research.).

Email Marketing 28

Email Marketing Clickthrough Banners Trigger Marketing 28

Sprout Social

MARCH 27, 2023

The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts. Use popular formats and trends to shape your creative development. For others, content made with trending sounds makes the perfect timely complement to an ongoing campaign.

Social Media 130

Social Media Paid Content Campaigns Media 130

Hubspot

JANUARY 5, 2016

This infographic digs into statistics and trends in social commerce in the U.S. Benchmarks for 9 Different Industries. Compare yourself to others across your industry with this dive into the data in the 2015 Social Media Benchmarks Report. January: Where Social Commerce Revenue Comes From [Infographic].

eCommerce 28

eCommerce Clickthrough Amazon Landing Pages 28

Hubspot

JUNE 26, 2018

Research the average email stats for your industry and use them as benchmarks for your goals. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). Clickthrough Rate. Clickthrough rates are 47% higher for B2B emails than B2C. Establish Your Goals. Source: HubSpot.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

DECEMBER 11, 2015

These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy. To do so, select the Get search volume data and trends option. CoSchedule’s Headline Analyzer benchmarks your headline against millions of data points to give you an idea of how well it will perform on social media.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

MAY 8, 2015

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. There are probably a number of reasons why this trend exists. Read on to learn more. (If Tweet This Stat ). Tweet This Stat ).

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28

Hubspot

DECEMBER 17, 2013

Benchmarks can vary depending on the segment you send the email to (if you send a relevant email to a few, very specific people, it will have a much higher open rate than if you send an email to a large audience). The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. Heather has some good tips to ensure that your information and call to action(s) is up to date. Have you tried any of these techniques?

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Convert

AUGUST 1, 2022

Fundraising, macroeconomic trends, shifting of acquisition channels – all of these can be massive confounding factors. While we benchmark data and begin to see how the hypothesis performs, we must consider all validity threats such as. Clickthrough rates were measured. Group 4 – Results (the What).

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 15) Clickthrough Rate (CTR). Click here for engagement rate benchmarks for a range of different industries.). Want to learn marketing analytics? Here a list of nine great sources to get you started.). 34) Evergreen Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28