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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. A CTR of 0.60% to 1% is considered good. How long should your ad text be?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. A CTR of 0.60% to 1% is considered good. How long should your ad text be?

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How to Train Your Media Planning AI (The Right Way)

Bionic

When reporting, you can always look up the name and other information using the identifier. If you’re not using the same IDs as others, there’s no way to leverage data outside your organization, nor measure your performance against industry benchmarks. It’s a bad idea to use text strings (e.g.,

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . It’s important to establish a benchmark. Email open and clickthrough rates. We track this through our reporting from Braintree. Now, you’d think this would make measuring B2B metrics easier. 5: Opportunities. .

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. CTR benchmarks vary by industry. Quality Score.

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How to Nail Down the Perfect Website Navigation

Hubspot

Assists Report. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. An assists report flips the funnel on its head and asks: "What were the most commonly viewed pages among people who ended up becoming customers?" Visitors Flow.