MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 40

Social Media Allocation ROI B to B 40

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. With these metrics on board, you can optimize ad campaigns, maximize ROI, and refine targeting strategies to attract and convert high-value leads or customers. Measuring churn rate requires a little extra math.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Short answer: You can’t. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 18, 2020

In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. 1, which is above the industry benchmark.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Hubspot

DECEMBER 5, 2011

That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance. Click-Through Rate (CTR).

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Salesforce Marketing Cloud

FEBRUARY 15, 2024

If you don’t have any benchmarks for success, you’re going to encourage mediocrity and accept the status quo, losing team engagement. Measurable: Numeric benchmarks can be helpful because they record progress while removing subjectivity. If your business has a low churn rate, you are more likely to experience growth.

Examples 64

Examples Cross-Selling Lead Scoring Lead Ranking 64

Litmus

JULY 20, 2021

According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Marketers who use third-party analytics tools see a 25% higher ROI than those who don’t. Download the free report ?.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

The ROI Guy

JUNE 13, 2017

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 To be a profitable, we think churn really needs to be kept to single digits, with top SaaS / Cloud performers experiencing less than 5% per year". Did you know. ●

Churn Rate 69

Churn Rate Cross-Selling ROI Gartner 69

Outreach

AUGUST 17, 2021

These numbers allow you to clearly see your customer’s journey through the sales funnel and identify performance gaps in your sales activities that might inhibit lead conversion rates. An optimized sales funnel delivers ROI by focusing on the quality of sales activities that drive funnel performance and velocity.

Top of Funnel 98

Top of Funnel Lead Ranking Acquisitions Marketing Funnels 98

Outgrow

APRIL 30, 2020

This generated 6,660 leads (+108% of their historic benchmark). It also drove a 1053% ROI for the brand. As a result, the brand reported a significant uptick in traffic. They also wanted to reduce the churn rate. 200% increase in click-through rate. They created social content to engage audiences.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 75

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Retention rate plays a crucial role here. Improve ROI measurement.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Choozle

MARCH 26, 2019

As marketers, our job boils down to two key elements: telling a great story and reporting data. KPIs, or key performance indicators, are quantitative benchmarks you set to track how much progress you’re making towards your marketing goals. The challenge is that digital advertising campaign data is indifferent. It’s just numbers.

Cost per Acquisition 44

Cost per Acquisition Cost Per Click Cost Per Thousand Advertisements 44

Single Grain

NOVEMBER 16, 2023

Competitor Benchmarking Analysis: Compare your content strategy with competitors. Tracking Results Tracking SaaS content marketing ROI and attributing results from content marketing will depend on which goal you’ve chosen. Improvement : Regularly update and refresh content. Address content gaps that competitors may have overlooked.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Optinmonster

NOVEMBER 9, 2023

This metric is more than just a number; it’s a powerful indicator of how well your audience engages with your content and a critical factor in driving conversions and boosting your email marketing ROI. If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you. Use images.

Click Rate 93

Click Rate Email Marketing CTR Opt-out 93

Marketing Insider Group

MARCH 8, 2021

They look at HubSpot’s benchmarks that suggest publishing between one and five times per week, depending on your brand’s size and goals: HubSpot. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Converting into leads.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Key Features.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 76) Return on Investment (ROI).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

MAY 28, 2021

I just wanted to give a quick shout-out to the team at Speero for their fantastic work on their new Maturity Benchmark report. With that comes the math and understanding behind performing certain metrics like AOV, LTV, MRR, churn rate, etc. Stats About Conversion Rate Optimization Effectiveness. Statista ).

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Define job requisitions with confidence using industry and geographic Compensation Benchmarks.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Define job requisitions with confidence using industry and geographic Compensation Benchmarks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52