Remove benchmark email-campaign
article thumbnail

10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

4) Email Opt-in Rate. Email Opt-in Rate refers to the total percentage of your website visitors who subscribe to your email list. You can increase your email opt-ins by: Creating Valuable and Compelling Content. Following tactics help: Improve your conversion rate. 8) Churn Rate.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It’s important to establish a benchmark. . “In God we trust.