Martech

OCTOBER 19, 2023

You can do this by using a simple formula: CAC = (Sales expenses + Marketing expenses) / New customers acquired It’s important to note that CAC encompasses all the expenses associated with gaining a new customer, including marketing campaigns, advertising and team salaries. Also, for net MRR and ARR, exclude churn rate.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list. Email frequency is too high. Hurts, doesn’t it?

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Valasys

JULY 21, 2020

4) Email Opt-in Rate. Email Opt-in Rate refers to the total percentage of your website visitors who subscribe to your email list. You can increase your email opt-ins by: Creating Valuable and Compelling Content. Following tactics help: Improve your conversion rate. 8) Churn Rate.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Hubspot

SEPTEMBER 1, 2016

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. Subscribers are growing, but they're engaging with emails less?

Tips 47

Tips Marketing & Strategy Churn Rate Trigger Marketing 47

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Hubspot

AUGUST 8, 2019

Digging into her activity metrics, you discover she isn’t sending enough emails to generate the number of calls she needs. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Number of emails sent. Conversion rate by sales funnel stage (by team and by individual).

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

NOVEMBER 16, 2023

Content Types and Frequency : Analyze the types of content your competitors are creating. Keyword Research Before you begin creating content, you should know which keywords you are targeting for your SaaS content campaign. Focus on those targeting similar customer segments or offering comparable solutions.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98