SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success.

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Email marketing. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. It’s much easier to evaluate the efficiency of your lead-generation activities if you have some benchmarks to begin with. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels.

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Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Email frequency is too high.

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5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

Your Complete Guide to Measuring Email Marketing Success

Hubspot

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance. Bounce Rate.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .

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