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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. The right metrics for your campaigns may vary depending on the tactics you’re using, your audience, and where you’re getting the most engagement.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It’s important to establish a benchmark. . “In God we trust.

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E-Commerce Benchmarks

SmartBug Media

Benchmarking is the process of comparing an organization's processes, practices, products, or performance metrics to those of top-performing organizations or industry standards. Although benchmarking offers many advantages, it shouldn’t be the source of all decisions. Adjust strategies in response to changing performance metrics.

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Your Complete Guide to Measuring Email Marketing Success

Hubspot

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

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13 Ways to Boost Your Marketing Email Click-Through Rate

Optinmonster

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 14) Churn Rate.