KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. So what tactics do B2B marketers use to execute a successful B2B SEO program ? For KoMarketing, content marketing provides the fuel for success. Screenshot Example of Comparable Non-Branded Keyword Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

SEPTEMBER 22, 2021

Amplifying your content properly will help to ensure that your content reaches the intended audience, this can be done through a variety of channels, including social media or email. 2021 State of B2B Digital Marketing. and 39% of marketers cited content marketing, surpassed only by social media. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

DECEMBER 18, 2018

For a business to develop a new market entry strategy, it’s necessary to understand the marketplace. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Let’s face it, it’d be great to have the next “Apple 1984” in your marketing strategy. Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Competitive Benchmarking. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 21, 2015

So this shift in focus and behavior to a mobile friendly browsing behavior must be part of the long-term online marketing strategy for B2B marketers. In this blog post, I want to expand upon the exploration of key performance benchmarks B2B marketers need to review in assessment of Google’s Mobile Friendly Update.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

Outgrow

MAY 21, 2021

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . What it is - Volusion is a powerful online marketing tool.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Despite this knowledge, it is still critical for B2B marketers to demonstrate how SEO investments improve business results.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 2, 2016

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Competitive Benchmarking.

SEO 120

SEO Content Marketing Planning Work Management 120

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

SEPTEMBER 3, 2015

Consider obtaining competitive quotes based on this responsibility list or additional online marketing related needs. Its obvious to me but as a managing partner of an online marketing agency, I certainly have bias You want to make sure SEO will help your organization reach desired business goals and objectives.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Zoominfo

JUNE 4, 2018

During your next marketing campaign or product launch, keep a close eye on branded keywords. Use this information as a benchmark to measure and understand your own performance. Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Salesforce Marketing Cloud

JANUARY 24, 2022

A basic channel report to track conversion. Detail how each marketing channel is driving conversions. You can adjust your investments/budget based on the returns from your best performing channels. According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Webbiquity

APRIL 30, 2020

Iconosquare delivers Instagram analytics and niche benchmarks that can help you enhance your Instagram marketing strategy. have made this tool a must for marketers. Make the most out of Instagram marketing by using these tools. You need a cross-channel approach to get maximum exposure. Iconosquare.

Tools 232

Tools Social Media Social Networks Work Management 232

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Be sure to check out their 2017 benchmark study on content marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Be sure to check out their 2017 benchmark study on content marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. B2B SEO Strategies for Multilingual Web Content.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

APRIL 26, 2018

In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. Industry benchmark data or any industry specific data points that influence strategic decision making. Here are a few things to consider: What advertising channels will you utilize?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership?

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 30, 2017

There may be untapped opportunities through all of these channels that just need an SEO perspective attached. The point is to find creative ways to build links through all of the company’s traditional marketing channels and planning for the new year. Brainstorm and Filter. Execute, Report, and Evaluate.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Marketing Blender

APRIL 5, 2022

Before deciding what avenues to explore in B2B digital marketing, let’s break down what B2B marketing is, how it’s different from consumer marketing, and what elements can be included in a B2B digital marketing strategy. What Is B2B Digital Marketing? Platforms: How will you reach your target audience?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Zoominfo

JUNE 11, 2019

During your next marketing campaign or product launch, keep a close eye on branded keywords. Use this information as a benchmark to measure and understand your own performance. Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120