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How to Establish Marketing Channel Benchmarks to Help Manage Lead Expectations

Heinz Marketing

But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals. How to benchmark your marketing channels. So, where do you begin?

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

What are the key benchmarks for ecommerce email and SMS marketing success? Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. 72% of survey respondents said SMS is becoming a more important channel.

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%). Marketing teams specifically ranked social media as their top channel for video distribution.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why?

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

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8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy

Benchmark Email

Email marketing is a cornerstone of modern marketing efforts, and it’s a crucial channel for engaging with your audience, nurturing leads, and driving conversions. In… The post 8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy appeared first on Benchmark Email.