markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. By analyzing your interactions with leads and customers, AI can provide real-time feedback on your communication style, objection handling techniques, and presentation delivery.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Zoominfo

MARCH 9, 2021

pricing page, case studies). Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). This process is easier and more accurate if your company has historical data it can rely on to establish benchmarks.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. The webinar highlighted a case study where a financial brand lagged behind competitors in overdraft protection.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Velocity Partners

AUGUST 2, 2023

The other cool thing about animated long pages is that they allow you to combine text, illustrations, animations, video, and all the interactive bits you need to present your content in the most engaging way possible. Here’s the thing though: benchmark reports are hard to make. It’s also very search-friendly. Great idea!

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Competitive Benchmarking. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 120

SEO Content Marketing Planning Work Management 120

Vision Edge Marketing

OCTOBER 18, 2018

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Use the study findings to take action. It’s hard to bring your best game and win if you are not in the know about the competitive field. Decide and Implement.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Martech

MAY 11, 2022

Identify topic opportunities, gauge demand and benchmark competitors. Relevant, prospective audiences are presented with search results for countless searches every day. You can read the full Nestle case study and an additional case study on Dumpsters.com in the Data Cube product guide.

SEO 84

SEO Paid Search Agency Marketing & Strategy Content 84

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. ABA Benchmarking Programs. Trends research, surveys and case studies for life sciences/healthcare, financial services, and technology industries. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Convince & Convert

JULY 30, 2013

Therefore we couldn’t benchmark how these brand characters performed relative to content without the character. We then compared the average shares of images with Character Present against those with No Character Present to quantify the engagement differences. Some Brands Always Use Their Brand Characters.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Having a client present a product demonstration allows our team to see the products or services in action and ask questions pertaining to the business that may not have come up without seeing the demo.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Loftis provided an anonymous case study of a large bank that used automated decisioning, helping illustrate the benefits of automation.

Marketing Automation Services 122

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 122

Spiralytics

FEBRUARY 12, 2024

By allowing your prospective SEO specialist to audit your website, you give them valuable information about its present condition, including its advantages, disadvantages, and areas for development. Allow them to audit your website A critical phase in the hiring process is the website assessment.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). First party intent data, meanwhile, is sourced from activity happening across your web properties.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Content4Demand

DECEMBER 12, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. The Modern AI Revolution (2010s-Present) Deep learning algorithms have become the dominant force, powering advancements in natural language understanding, and robotics.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Case Studies.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. Case studies have always made for good content, but they can also make for extremely successful ads. LinkedIn’s customer story ad on Instagram. Yes – and it works.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Mini Case Study. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Watch the full free presentation to see Donna’s transferrable case studies.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. The Modern AI Revolution (2010s-Present): Deep learning algorithms have become the dominant force, powering advancements in natural language understanding, and robotics.

Statistics 52

Statistics Outgrow Resource Management Stats 52

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( CMI, ICC, Contentful and Publicis.Sapient ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

KoMarketing Associates

DECEMBER 30, 2013

A Case Study In B2B SEO Keyword Analysis. 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. KoMarketing 2013 Presentations. Casie Gillette led the charge, presenting to audiences in San Jose , San Francisco , New York , Raleigh, and, most recently, Dallas. Our Top Third Party Columns.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Content Marketing Institute

JUNE 7, 2018

In particular, search for case studies that show gains from content in terms of hard data. For example, Leslie Carruthers’ article, 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing , details how four brands found success with their content marketing campaigns, including some of the results.

Paid Search Agency 100

Paid Search Agency ROI Buy Content Marketing 100

B2B Marketing Directions

JANUARY 21, 2023

Part Four (Chapter 11) Part Four contains an assessment tool that will enable readers to benchmark their company's position on the key criteria for a successful account-based growth strategy. The adoption of this strategy will represent a major change for many B2B companies, and therefore it will present several significant challenges.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

PureB2B

JUNE 28, 2022

You can then present your content and products at an opportune time while addressing the challenges your customers are facing. With a group of niche customers, you have to be one step ahead of their research and the best way to do that is to understand what information they’re going to seek, and when.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Everything Technology Marketing

MAY 31, 2011

The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Convince & Convert

APRIL 11, 2016

A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. The webinar, titled Conquest Case Study: How Performance Toyota Increased new Vehicle Gross Profits and Sales , addressed a real pain point for automobile dealers; it attracted about 600 influencers and decision makers!

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Content4Demand

AUGUST 22, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. EDT, Alicia Esposito and Brenda Caine will present “ Channel Marketing Remix: How New Content Formats & Approaches Are Driving Partner and Buyer Engagement.”

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Content 46

Marketing Insider Group

NOVEMBER 16, 2021

Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise. Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52