In the Relationship Era, No One Should Be Marketing to Strangers
Adobe Experience Cloud Blog
OCTOBER 25, 2018
We spam unsegmented email lists and display annoying pop-ups on websites. They have people’s area codes and possibly addresses—from which they can infer socioeconomic status and household income, giving them an idea of what products this family might be interested in, and so on. Then, you can gather the rest of the information later.
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