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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. In most cases, an integral part of a social media audit is checking to see how your presence benchmarks against competitors, in terms of engagement and following.

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Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. So try to map your tactics more to the buying cycle when you deploy them. Tags: social media Buying Cycle.

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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game.

Loyalty 72
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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. Drift is the world’s leading conversational marketing platform.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ).

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Read more on: How to Assimilate Competitive Benchmarking in Social Media. Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on How Leveraging Video Content Boosts Organic SEO.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.