58.4% of Marketers Expect Their Content Budgets to Increase in 2023
KoMarketing Associates
FEBRUARY 15, 2023
As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.
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