KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” As a result, 52% of B2B marketers intend to increase their budget for social media in the new year.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

JANUARY 20, 2021

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic. ABM budgets, however, did not appear to take a major hit as a result of the pandemic. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

MAY 25, 2021

As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. That being said, most marketers (71%) said that they will be increasing their budget for influencer marketing in 2021.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

KoMarketing Associates

JUNE 9, 2021

Influencer Marketing As a Tactic in 2021. Influencer Marketing Hub published its “Influencer Marketing Benchmark” report for 2021, and data indicated that 90% of marketers believe influencer marketing is effective. In addition, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point in 2021.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

DECEMBER 8, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and data showed that most B2B marketers (61%) have increased budget prioritization for account-based marketing over the past 12 months. Webinars (53%) have notably been the most successful tactic for B2B marketers looking to generate more qualified leads.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

JANUARY 5, 2021

The Content Marketing Institute conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and data suggested that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. On top of this, 78% of respondents stated that they will be dedicating a portion of their budget to influencer marketing in 2020. The Ongoing Growth of Influencer Marketing.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Vidyard

OCTOBER 4, 2018

That’s where account-based marketing tactics come in. 7 account-based marketing tactics for B2B organizations We ran a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. aria-describedby="tt">webinar featuring ABM tactics you can use to engage your target accounts.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Next, set a budget and pay only when your ad gets clicked.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

KoMarketing Associates

FEBRUARY 12, 2018

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Build a strategy from the best tactics. This chart is from the MarketingSherpa 2012 B2B Benchmark Report (of which Doyle is also the lead author).

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

KoMarketing Associates

JANUARY 4, 2019

Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

The Marketing Blender

NOVEMBER 30, 2023

Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. To put things into perspective, consider the following benchmarks: To maintain your current revenue, allocate at least 5% of your total revenue to marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Next, set a budget and pay only when your ad gets clicked.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Are some of the tactics losing their luster?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Digital B2B Marketing

JUNE 4, 2013

To make this list, tactics must be cost effective, measurable and scalable. Online banners may be a good compliment to some of these tactics and with a significant investment could directly left some of the other results. What would you add to these lists or what tactic do you feel isn’t represented fairly in the list above?

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

SmartBug Media

DECEMBER 23, 2020

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. In this blog, we’ll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on. Manage data.

Account Based Marketing 114

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 114

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Fortunately, there are new techniques, tactics and tools emerging to aid B2B marketers as they navigate these difficult circumstances. Sales growth is down for B2B products. Ad spending is up.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Metadata

NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. To this end, CallTrackingMetrics recommends performing market research to get a better understanding of the benchmarks in your industry.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

SmartBug Media

FEBRUARY 25, 2021

Lack of historic data to properly set benchmarks and KPIs. There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Consistent monthly reporting and tracking of KPIs so your team can build out benchmarks and track accordingly.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it?

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

JULY 16, 2018

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. Thirty-three percent stated that they always make budget decisions informed by metrics. Marketers are also working harder to make the most of their data and analytics to gain an advantage.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Increased adoption rate for some tactics. Videos (27% increase).

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Craftmanship

SEPTEMBER 18, 2020

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147