SmartBug Media

OCTOBER 1, 2020

Key KPIs to Track in Your Marketing Budget. By channel or tactic, you should be tracking the following key performance indicators (KPIs): Budget: How much capital you are allocating to a specific channel or tactic. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Litmus

MAY 10, 2021

A collaboration between Benchmark Email and Litmus, we’ll walk you through all the important steps of selecting an email automation tool: Understand your needs. We even include a free template to help you evaluate vendors! If your budget is on the lean side, then be conservative and start one with fewer people. Types of emails.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects.

Template 80

Template Budget Programs Click Rate Lead Scoring 80

Zoominfo

NOVEMBER 29, 2021

Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Content Syndication KPIs Content syndication is the practice of promoting your own content through relevant vendors, such as trade publications, to expand your audience and get in front of your ideal customers. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are staying the same, while 28.4% Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Engagio

NOVEMBER 14, 2023

The most recent annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance found that ABM remains the leading priority for B2B marketers and that firms are increasingly allocating budget to ABM initiatives. Platforms enable the creation of target account lists by unifying first- and third-party data.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Many other vendors are doing the same. Or maybe it just positions you as a thoughtful leader during difficult times. During tough economic times, focus is the key.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Here are 3 strategies to help ensure you get the kind of marketing budgets you need to beat your goals next year. Are you donning your boxing gloves? of company revenue in 2016) to 11.3% Re-frame the Questions Coming From Finance.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), How can your organization make sure you are on the right side of that 50 percent benchmark?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. More than ¾ of marketing operations department members have marketing titles, according to the report. marketing directors, and 6.4%

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

PureB2B

APRIL 6, 2022

Intent data not only tracks what your buyer is doing, but it can also look at more specific insights like competitive intel, budget allocations, or even new company initiatives. B2B technology sales is an extremely competitive environment where the lines are often blurred between the various vendors in any given space.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

NetLine

APRIL 8, 2021

Before we encourage you to read the entire report, let’s take a look at some of the pieces ITSMA and the ABM Leadership Alliance focused on. As the report shares, the more mature programs leveraging multiple types of ABM are the ones driving the most success. How COVID-19 Impacted ABM Budgets. While nearly ?

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

Litmus

APRIL 13, 2021

See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Download the report ?. In some cases, it’s also interesting which vendors our respondents described as ESPs. Benchmark Email. Download the free report ?. Bloomerang.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

DECEMBER 29, 2015

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Released earlier this month, the objective for this post was simply to help marketers find the right benchmarks and statistics designed to support and guide B2B marketing budget projections in the coming year.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

TrustRadius Marketing

JUNE 20, 2022

10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 Reports are unlimited and customizable with paid plans. If your reporting tool needs are modest, this should not be an issue. Access to this advanced feature set comes at a premium.

Social Media 116

Social Media Analytics Work Management Media 116

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. How to engage & when. Why buy, & why buy from you?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. As B2B marketers think about developing content marketing campaigns and how visitor conversion benchmarks will be met in 2013, these types of content offers are worth referencing.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Click here to download the full report. However, a simple shrug emoji won’t be accepted in the end-of-campaign report when presenting results to brands and clients.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. The ANA’s Media KPIs That Matter Report. In May 2021, the ANA published the results in their “ Media KPIs That Matter ” report. In the report, Scott McDonald, Ph.D., Probably not. Why is this the case?

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

FunnelEnvy

DECEMBER 26, 2022

Forrester’s 2021 B2B Buying Survey reported that the number of self-directed sales interactions in a typical transaction has now surpassed the number of human interactions. Accenture reports that over 7 out of 10 B2B buyers want a more personalized, “consumer-like” purchasing process. Personalization. Click To Tweet.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. And it will mean you’re more likely to get and keep your budget. Not just someone who will approve budgets, but someone who really sees where your ecommerce program could go. Your ecommerce program needs to have its own budget and its own books.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Bionic

AUGUST 7, 2020

For example, the World Federation of Advertisers’ recently published Project Spring report opens with, “it’s time for a revolution in marketing procurement. Old school advertising approval and expense tracking systems don’t report on advertising investment performance in a meaningful way. A transformation from savings to value.”.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

BenchmarkONE

DECEMBER 27, 2018

In one study, email was reported to have an average ROI of an incredible 3,800 percent. Beyond that, if you offer email marketing services to your clients, you may also be looking for a vendor that allows you to rebrand their tool as your own – and include the price of software in your packages so you can profit on each campaign.

Marketing Automation Services 64

Marketing Automation Services Advertising Agencies Paid Search Agency Enterprise Management 64

Digilant

JANUARY 3, 2023

adults think that ads on streaming services are extremely repetitive, while more than 79% report being bothered by this. Some have begun to dip their toes into these practices with test budgets. . Integrate cross-channel reporting. Statistics show that more than 69% of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

SnapApp

JULY 2, 2019

In fact, research from Chief Martec determined that there are 6,829 marketing technology solutions from 6,242 unique vendors. HubSpot’s 2018 State of Inbound report found that 26 percent of marketers said their top challenge is identifying the right technologies to meet their business needs. Talk about overwhelming.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. Which intent data provider is right for you will depend on your specific budget, target market, and the goals you’re trying to achieve.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79