KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” As a result, 52% of B2B marketers intend to increase their budget for social media in the new year.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. This will give you an idea of what your marketing budget should be.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

KoMarketing Associates

FEBRUARY 12, 2018

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Think email newsletters, LinkedIn posts, or data reports. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. Determine channel benchmarks.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark. It’s about users.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

KoMarketing Associates

JANUARY 4, 2019

Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! Key Findings of the Study.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. New to landing pages?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around?

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

Martech

SEPTEMBER 14, 2023

Key guidelines around data quality and accuracy aim at ensuring advertisers’ confidence in RMN campaign reporting. RMNs are also encouraged to compare data against known benchmarks to identify and correct potential biases and inaccuracies. Increasing budgets. Data accuracy. In-store measurement. In your inbox.

Guidelines 112

Guidelines Advertising Agencies Media Paid Search Agency 112

KoMarketing Associates

OCTOBER 22, 2018

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 72 percent of the most successful B2B marketers measure their content marketing ROI, and 55 percent expect their content marketing budget to increase in the coming year.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Email in 2022: The trends, behaviors, and benchmarks driving email forward.

Privacy 74

Privacy Customer Surveys Advertising Benchmark Budget Programs 74

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

JULY 16, 2018

This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Thirty-three percent stated that they always make budget decisions informed by metrics.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent) have “just started” to use an ABM program. percent are “well underway.”.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

LeanData

SEPTEMBER 22, 2022

In July and August, LeanData, along with Atrium, Clearbit , Modern Sales Pros and RevOps Squared , surveyed sales and marketing leaders to benchmark inbound and outbound sales pipeline performance, as well as the associated metrics used to measure and report upon pipeline performance. Sales pipeline data tends to be fragmented.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. Interactivity that doesn’t cost your whole quarterly budget Let’s be real: you probably don’t need to build an AR tool. Here’s the thing though: benchmark reports are hard to make. Great idea!

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Marketing Insider Group

JULY 29, 2020

Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget. Start by establishing benchmarks for the rankings of the pages you want to boost and for the specific financial metrics you expect greater visibility to affect. What Does Content Marketing ROI Include?

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Here are the top 3 things you can do right now to maximize your demand gen budget: 1.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98