B2B SEO Benchmarking Report – highlights
JULY 1, 2011
We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) expect it to become significantly more important in the coming 12 months and one third (32%) plan to spend a much greater proportion of their budget here. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher).