Savanta
JULY 1, 2011
We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) expect it to become significantly more important in the coming 12 months and one third (32%) plan to spend a much greater proportion of their budget here. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher).
Savanta
JULY 1, 2011
We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) expect it to become significantly more important in the coming 12 months and one third (32%) plan to spend a much greater proportion of their budget here. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher).
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Allocadia
SEPTEMBER 28, 2020
Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy. The State of Spend dissects what happened to marketing budgets, identifies investment trends, and guides marketers in their next steps to drive business impact.
Synthio
FEBRUARY 15, 2018
The benchmark report, entitled “ 2018 B2B Digital Marketing Plans: B2B Digital Marketing Strategies and Tactics for the Year Ahead,” covers a number of important aspects of digital marketing, from the most important strategic objectives to budget trends and critical challenges of success. Download the full report below: The post 2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2 appeared first on Synthio.
Savanta
JULY 23, 2011
Have you ever wondered how other B2B marketers spend their digital marketing budgets? The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital.
KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.
Content4Demand
MARCH 19, 2019
The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Here’s a rundown of the biggest surprises in the 2019 report. As the report states, “Expanding their total addressable market via syndication creates even more opportunities to drive top-of-funnel demand.”. We added events to the benchmark report this year based on the number of write-ins in last year’s survey.
Choozle
JANUARY 17, 2019
That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. According to the IAB 2017 internet advertising revenue report , advertising revenues delivered on mobile devices totaled $49.9 Benchmark report: Data at a glance.
KoMarketing Associates
DECEMBER 10, 2019
As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.
KoMarketing Associates
NOVEMBER 18, 2014
With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.
Sword and the Script
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Here are some of the findings that stood out for me: 1) Senior marketers expect budgets to grow. Overall, most marketers expect their budgets to grow by 8.7% Actual budgets have grown by 6.3% In terms of the overall company-wide budget, marketing accounts for about 12%. 2) Where marketers are spending their budget.
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DivvyHQ
OCTOBER 17, 2018
This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyzed below.
KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. More in the B2B Demand Generation Benchmark Report.
Vidyard
NOVEMBER 29, 2016
× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more!
Metadata
AUGUST 23, 2022
We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. Build your own LinkedIn Ad benchmarks.
Heinz Marketing
OCTOBER 26, 2019
B2B Online Shoppers Want Loyalty and Simplicity: Report. B2B Budget Benchmarks: how much should you be spending? It can be hard to know what a realistic budget looks like for a B2B marketer. 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research. The post B2B Reads: Aha Moments, Budget Benchmarks, and Chick Beer appeared first on Heinz Marketing.
Sword and the Script
NOVEMBER 23, 2019
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.
KoMarketing Associates
SEPTEMBER 10, 2019
So here’s a simple way to benchmark your own B2B ecommerce marketing. And it will mean you’re more likely to get and keep your budget. Not just someone who will approve budgets, but someone who really sees where your ecommerce program could go. Your ecommerce program needs to have its own budget and its own books. Now for the benchmarking part: Does your organization have any of these best practices in place?
KoMarketing Associates
FEBRUARY 9, 2022
Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.
Hinge Marketing
JUNE 7, 2021
This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The full report is available for purchase on the AAM website here.
KoMarketing Associates
NOVEMBER 23, 2022
If one theme emerged from this year’s annual research it was this: It’s time for organizations to finally give content marketing the investment it deserves, staff it accordingly, and reap the rewards,” concluded the authors behind the report.
Contently - Strategy
DECEMBER 5, 2019
million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology.
Savanta
OCTOBER 29, 2012
The League and lots of other juicy information is published in a Benchmarking Report. More than one half (56%) said ‘pressure on client budgets’. Some benchmarks. Well, here are some benchmarks you might wish to build into your strategic planning. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues.
Vidyard
MARCH 23, 2021
There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.
KoMarketing Associates
MAY 25, 2021
Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, the majority of marketers (48%) ran between one and five influencer marketing campaigns.
KoMarketing Associates
FEBRUARY 22, 2019
According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. The powerful impact of data is seen in the finding that 67% of top companies that have previously invested in data and measurement maintain a separate budget for this area; and are increasing their spend for marketing data, measurement and analytics,” wrote the authors of the report.
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. Obviously, the larger your video budget, the more you care about using analytics.
Metadata
SEPTEMBER 29, 2022
Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.
PureB2B
SEPTEMBER 23, 2018
You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using. Analyzing whether or not your company is on par with industry benchmarks is imperative. Many tools can help automate the benchmarking process. Benchmarks keep you on track.
delicious b2bmarketing
DECEMBER 6, 2011
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report). to dedicate more budget to this strategy. This compares to 51% of marketers who were planning to increase their budgets in the previous study.
KoMarketing Associates
JUNE 29, 2021
The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact.
KoMarketing Associates
APRIL 6, 2021
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic.
Contently
NOVEMBER 22, 2021
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report.
NetLine
MARCH 21, 2022
In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends
KoMarketing Associates
JANUARY 26, 2021
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.
Hootsuite
MAY 16, 2022
We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Daily budget (if using this method).
KoMarketing Associates
OCTOBER 2, 2018
This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. Why This Report is Significant.
Vidyard
MARCH 23, 2021
There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.
KoMarketing Associates
NOVEMBER 17, 2021
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM.
KoMarketing Associates
MARCH 11, 2021
Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.
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