Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” Increasing budgets. The guidelines will be open for public comment through October 13.

Guidelines 112

Guidelines Advertising Agencies Media Paid Search Agency 112

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was followed by website (36%) and social media (34%). Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. This allows marketers to fine-tune their messages, adjust targeting parameters, and optimize budget allocation to ensure the highest return on investment.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. Social media algorithms prioritized engagement the most.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

JUNE 9, 2021

This makes it the most popular social media channel for influencer marketing, in particular. Approximately 62% of marketers claim that they’ve seen an increase in sales when working with influencers on social media advertising campaigns as well. “It It comes as no surprise,” wrote the authors of the report.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Let’s break down these metrics, compare them, and discuss how they can be effectively used to make informed media buying decisions. What is ROAS? You could: 1.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

KoMarketing Associates

MARCH 11, 2021

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy.

Social Media 126

Social Media Budget Programs Tools Media 126

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

KoMarketing Associates

JANUARY 5, 2021

The largest number of respondents (35%) believe that it is “a combination of all aspects of marketing communication (advertising, sales, direct marketing, social media , etc.).”. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Bluetext

SEPTEMBER 22, 2023

For many businesses, it can be difficult to directly track how social media impacts company revenue. In this blog post, we’ve laid out the steps you can take to prove the ROI of any social media investment. Calculate your business’ true investment in social media. Next, consider the budget allocated to social ad spend.

Social Media 45

Social Media Advertising Channels Allocation Media 45

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. The average ROI for social media ads is 0.86. Who is the one true king of marketing? The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Digilant

FEBRUARY 22, 2023

adults spend an average of 13 hours and 11 minutes with some form of media daily. Over the next five years, the overall portion of social media in marketing budgets is estimated to increase to 24.5%. As such, it is crucial to understand social media campaign best practices to be both authentic and cost-effective.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Top Rank Marketing

JANUARY 22, 2024

Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. Agree on KPIs and benchmarks and make them part of each influencer’s contract.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. The Investment: What it Takes According to Semrush, 80% of content marketers who are successful spend more than 10% of their marketing budgets on content.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Rather than specifying a budget right off the bat, give the creator the opportunity to provide their rates and, if needed, negotiate from there. Keep things simple. Co-created content. Event appearances.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Metadata

MAY 24, 2023

If you’re a demand gen marketer, you’re used to hearing, “Hey, times are tough, but I need you to double your results with half the budget. There’s no better place to start than getting more out of your budget. I’d say about 70% of our budget went to creating demand via no-ask tactics. What’s a budget group?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

JUNE 2, 2016

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. You can still test on a tight budget. You can still test on a tight budget . At Sprout, the test and learn approach is tried and true.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Programmatic ad placements require additional estimations and calculations to create a proper media plan.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. What’s their email marketing strategy?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

KoMarketing Associates

MAY 25, 2021

That being said, most marketers (71%) said that they will be increasing their budget for influencer marketing in 2021. Influencer Marketing Hub conducted its “Influencer Marketing Benchmark Report” for 2021, and the data indicated that 90% of marketers now believe influencer marketing is effective.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Webbiquity

JUNE 13, 2023

Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. It generates earned media such as reviews, testimonials , and media coverage, earning 3x more brand lift than any paid marketing. Make sure the software you implement is secure and compliant.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Martech

DECEMBER 6, 2023

A technology that offers vendor-agnostic reporting on what is and isn’t working in campaigns to reach those accounts should allow more efficient investment of marketing budgets. The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104