KoMarketing Associates

DECEMBER 8, 2021

By utilizing a combined approach, you get full visibility into current prospects and customers and how they engage with a brand across your own channels – as well as insight into whether those accounts are actually in active research cycles for the products and services inferred.”.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

JUNE 9, 2021

Influencer marketing on Instagram removes the barriers of traditional advertising because customers get to know about your brand from someone they trust. Influencer Marketing Hub published its “Influencer Marketing Benchmark” report for 2021, and data indicated that 90% of marketers believe influencer marketing is effective.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

NOVEMBER 17, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and statistics showed that most B2B marketers (61%) have seen increased budget prioritization toward ABM over the past 12 months. This is followed by content marketing (60%), sales enablement (48%), and personalization/customization (43%).

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Quick Takeaways.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. They are more likely to say their budgets have decreased or will decrease. But this too is a significant investment and the stakes are higher than ever.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Top Rank Marketing

JANUARY 22, 2024

This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. The Investment: What it Takes According to Semrush, 80% of content marketers who are successful spend more than 10% of their marketing budgets on content. Your average customer value is $5,000.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. Not all of these programs will add headcount, however, as it was clear budget flexibility was prioritized.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Deep customer insight is foundational to getting this right. The article is well worth reading for his thoughts on mastering revenue attribution amid complex, lengthening customer journeys.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Customer Facing Sales Organization Roles 2.1.1 Contents 1. Video Creation Trends by Industry 1.2.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Content marketing budgets are on the rise, buoyed by virtual events. Here are the major takeaways. Key takeaways. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate.

Trends 158

Trends Video Marketing Correlation Business 158

Litmus

OCTOBER 4, 2023

Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals. Decide what’s worth your time You’re probably working with time, budget, tech, or team constraints and need to spend your resources wisely.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. What is SEO benchmarking? What benchmarking is not.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Martech

SEPTEMBER 14, 2023

RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. RMNs provide the ability for brands to understand customer insights, develop messaging and, most importantly, provide closed-loop measurement,” Bustos said. Increasing budgets. Why we care. In-store measurement.

Guidelines 112

Guidelines Advertising Agencies Media Paid Search Agency 112

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Martech

OCTOBER 4, 2023

In the markets where most of our marketing takes place, we are a quite small player with a budget that’s a fraction of what our competitors have. Using AI, Scibids makes it possible to use DSPs’ custom bidding function. Now we can be more flexible in terms of how we distribute our budgets.” So every dollar counts.”

Marketing AI 109

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 109

SmartBug Media

NOVEMBER 29, 2021

Lead generation is defined by HubSpot as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.” While measuring the effectiveness of leads is important, leads don’t always result in customers. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. No Budget 3.4 “I

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

The Marketing Blender

NOVEMBER 30, 2023

Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. To put things into perspective, consider the following benchmarks: To maintain your current revenue, allocate at least 5% of your total revenue to marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. A few tweaks here and there.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. Direct Traffic : When users come directly to a site, conversion rates can be pretty high, around 3% to 4%, as these are often returning customers.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73