Benchmark Budget Budget Management Report 
The Point
APRIL 23, 2020
There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.
Savanta
JULY 23, 2011
Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. The majority of marketers rank PPC as the most effective digital ad channel.
KoMarketing Associates
JANUARY 24, 2023
As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.
KoMarketing Associates
DECEMBER 10, 2019
As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Turning to Content Marketing for Success.
Hinge Marketing
JUNE 7, 2021
On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!
Sword and the Script | B2B
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.
Allocadia
SEPTEMBER 22, 2020
Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.
Metadata
OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks.
KEO Marketing
OCTOBER 10, 2017
The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. There is a lot of value in analyzing existing and previous marketing initiatives and their results.
Adobe Experience Cloud Blog
DECEMBER 20, 2017
It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). How much are you spending on trade shows? What did we get for this spend?
|
Marketing Graham
MARCH 30, 2022
But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.
Marketing Graham
MARCH 30, 2022
But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.
SmartBug Media
OCTOBER 1, 2020
One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels.
Metadata
OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks.
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.
B2B Marketing Directions
MARCH 13, 2022
(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)
Allocadia
APRIL 2, 2019
“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” Budget transfers weren’t the only blind spot. Rutigliano only wanted to be a trusted partner with Marketing.
The Effective Marketer
NOVEMBER 3, 2011
Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics.
Hinge Marketing
MAY 12, 2014
What can we do to give our marketing efforts an edge? Are we spending our money wisely? The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We walked away with a new understanding of how high growth firms market themselves differently. We analyzed their marketing budgets, firm growth, and overall budgeting process.
Allocadia
APRIL 3, 2019
“Now we have real data and facts to support big decisions.” – Chethan Chandra, Senior Manager of Business Operations, VMware. The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent.
Hinge Marketing
JANUARY 22, 2015
All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The report details expenditures according to characteristics like firm size, organic growth rate, and geographic market.
Marketing Graham
SEPTEMBER 13, 2019
For many years I’ve used 2% of company turnover as a guide for marketing spend. But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. Gartner recently released their CMO Spend Survey 2019-2020 , and it showed the average marketing spend in North America and the UK was 10.5% Spend reached its peak in 2016 (12.1%) from an earlier figure in 2014 of 10.2%, but 10.5% B2B Marketing
Allocadia
DECEMBER 22, 2017
It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). • How much are you spending on trade shows?
Adobe Experience Cloud Blog
OCTOBER 15, 2008
Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). Best practices for centralizing or de-centralizing your marketing department (slides 8-10).
Single Grain
JANUARY 31, 2020
When you’re spending money to make money, naturally you want to see a healthy ROI. A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. It provides very granular reporting.
Allocadia
APRIL 16, 2019
It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). How much are you spending on trade shows? What did we get for this spend?
Allocadia
APRIL 8, 2019
There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend. But how are marketers tackling these challenges in the real world?
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
Heinz Marketing
JULY 26, 2021
By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sales Pipeline Radio is sponsored and produced by Heinz Marketing.
Content Standard
JUNE 12, 2017
Most professionals love the close of Q2 each year: summer weather is getting into swing, many people have prepared to take well-earned vacations, and it’s time for the marketing conference circuit to kick into high gear. Cassandra is a marketing executive for a mid-size B2B tech company. As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. ROI Marketing
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
KEO Marketing
OCTOBER 10, 2017
Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Invest wisely in digital marketing. Traditional marketing tactics are no longer enough to stay competitive. Marketing spend on online video is up 114% since 2014.
KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.
SmartBug Media
NOVEMBER 29, 2021
Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Return on Marketing Investment. Marketing Strategy
Markempa
AUGUST 12, 2021
Marketing can take you on a long hike. It’s not just about converting leads to becoming “marketing qualified.” I’ve seen companies spend too much time getting people to raise their hands (i.e., Marketing can take you on a long hike.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. Content Marketing is the about building measurable business growth.
Allocadia
JUNE 13, 2019
John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent years we’re seeing more collaboration and partnership between Finance and Marketing.
KoMarketing Associates
OCTOBER 1, 2015
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.
Expert insights. Personalized for you.
263 
Let's personalize your content