Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. More marketers are outsourcing .

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

SmartBug Media

NOVEMBER 29, 2021

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

SmartBug Media

OCTOBER 1, 2020

The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Let’s Make Marketing Accountable.

ROI 325

ROI Digital Asset Management Content Marketing Business 325

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. The majority of marketers rank PPC as the most effective digital ad channel.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Martech

JULY 27, 2022

How do we currently determine how much budget is allocated to marketing and how that spend is distributed internally and through media expenditures? Is your organization ready for a marketing performance management platform and ready to act on the insights gained by such a system? How flexible is the system?

Enterprise Management 95

Enterprise Management Marketing Management Allocation Paid Search Agency 95

SmartBug Media

FEBRUARY 25, 2021

Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization. Smarter spend of your future budget.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!).

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ClearVoice

MARCH 26, 2024

Sprout Social: It provides detailed analytics reports, including engagement metrics, audience demographics, and post-performance. Use its reporting features to dissect campaign results by platform, post type, and time for maximum engagement and reach. What budget can you allocate? Which specific metrics connect to those goals?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

FEBRUARY 21, 2024

Jenn: Franchisees should know that their budget in marketing will vary based on their market, and Zors should set the expectation on market budget as a range. Jenn: I would first recommend they do a market analysis and align that analysis with the brand plan.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

OCTOBER 1, 2015

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Content Standard

AUGUST 24, 2021

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 More importantly, the brands who’ve come to rely on digital ads face a looming market disadvantage. And those fiefdoms have reached monolithic scale.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

Allocadia

APRIL 3, 2019

The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Marketing leaders were tasked with creating a high-level report on global marketing spend.

Resource Management 52

Resource Management Work Management Marketing Budget Creation Marketing Budget 52

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

SocialPilot

FEBRUARY 26, 2024

By analyzing your past behavior, preferences, and even the time you spend on certain pages, the store’s AI system can predict what you might like next, making your shopping experience both seamless and enjoyable. Pro Tip: Regularly review AI-generated reports on ad performance. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Allocadia

JUNE 13, 2019

To answer that question it is critical to understand exactly what CFOs expect from Marketing. Annual Budgeting Expense Management Process. Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here?

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Hubspot

JUNE 26, 2019

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Content Marketing Institute

DECEMBER 6, 2017

(You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Content marketing success increases, but can it last? For example, 78% of B2C marketers say they’re moderately to extremely successful (compared with 70% the previous year).

Research 110

Research Content Marketing Marketing Budget Creation Peer-to-peer 110

Adobe Experience Cloud Blog

AUGUST 21, 2017

And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) Source: Unbounce’s Conversion Benchmark Report. Get more conversions with the same budget.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Is the budget finalized? The marketing team was thrilled with their results.

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Hinge Marketing

JANUARY 22, 2015

All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The result?

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Assess social media strategy. Is your organic social media working hard enough?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Budget not in place? Are these truly leads? Not really. Not the right time? Need not realized?

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120