Martech

FEBRUARY 28, 2024

Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Determine channel benchmarks. ROI required. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

SmartBug Media

NOVEMBER 29, 2021

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

SmartBug Media

OCTOBER 1, 2020

The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content marketing spend is increasing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Let’s Make Marketing Accountable.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 2: Inside Commercial Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Martech

JULY 27, 2022

How do we currently determine how much budget is allocated to marketing and how that spend is distributed internally and through media expenditures? Is your organization ready for a marketing performance management platform and ready to act on the insights gained by such a system? How flexible is the system?

Enterprise Management 97

Enterprise Management Marketing Management Allocation Paid Search Agency 97

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. The majority of marketers rank PPC as the most effective digital ad channel.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

SmartBug Media

FEBRUARY 25, 2021

Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization. Smarter spend of your future budget.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

SmartBug Media

FEBRUARY 21, 2024

Jenn: Franchisees should know that their budget in marketing will vary based on their market, and Zors should set the expectation on market budget as a range. Jenn: I would first recommend they do a market analysis and align that analysis with the brand plan.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Sword and the Script | B2B

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. The most common dollar value for the incentive to the SDRs, account managers and CSMs is $50 to $100 USD (38%) or $200 to $500 USD (29%).”

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Atomic Reach

FEBRUARY 23, 2023

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. This blind inefficiency translates into wasted marketing spend. Budgets are met at the expense of missing marketing goals and revenue targets. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!).

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. With robust intent data, specifically buyer-level intent data, sales and marketing teams can construct personalized marketing messages for users who have expressed interest in a particular product or service.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Content Standard

AUGUST 24, 2021

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). billion in 2020.

Privacy 127

Privacy iProspect Ad Exchange Paid Search Agency 127

Allocadia

JUNE 13, 2019

To answer that question it is critical to understand exactly what CFOs expect from Marketing. Annual Budgeting Expense Management Process. Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here?

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

KoMarketing Associates

OCTOBER 1, 2015

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Allocadia

APRIL 3, 2019

The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Marketing leaders were tasked with creating a high-level report on global marketing spend.

Resource Management 52

Resource Management Work Management Marketing Budget Creation Marketing Budget 52

SocialPilot

FEBRUARY 26, 2024

Ad Spend Optimization When it comes to Ad spend optimization, AI can help you find waste in your budgets in real-time and optimize your ad spending. By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Is the budget finalized? What will it take for an SAL to be considered qualified by sales?

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

ClearVoice

MARCH 26, 2024

Setting Goals and Benchmarks in Your Content Distribution “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes, Glintinc Now that you know what the best marketing KPIs are, how do you go about setting them? What budget can you allocate?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

AUGUST 19, 2015

All marketing spend should be tied to quantifiable results that sales and executives can understand. Therefore, the first step in building the content marketing business case is finding the costs and ROI of other marketing departments within your organization. Ask for a Realistic Budget.

Cost per Lead 100

Cost per Lead Content Marketing Ad Building Budget Programs 100

Adobe Experience Cloud Blog

AUGUST 21, 2017

And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) Source: Unbounce’s Conversion Benchmark Report. Get more conversions with the same budget.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78