KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 percent) have “just started” to use an ABM program. In 2017, only 20 percent of the total marketing budget was dedicated to ABM.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Martech

JANUARY 30, 2024

The software Sentry sells is based on an open-source program and is itself open-source. Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). Szu and her team repurposed that budget for sponsorships and publishers they knew appealed to their core audience. Google Analytics. Remarketing.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

KoMarketing Associates

SEPTEMBER 10, 2019

So if B2B ecommerce keeps growing at 10% per year… where does that leave your B2B ecommerce program? So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. And it will mean you’re more likely to get and keep your budget.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MAY 30, 2017

But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. More than 50% of marketing directors said COVID-19 has led to lower marketing budgets. Almost another third reported having fewer staff members . 23% of respondents pulled creative due to budget cuts.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Road Map to Success: Resources to Refresh Your Content Marketing Program.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. In addition, another 50% of technology marketers this year report “moderate” success. However, the total group had a big jump, with 63% reporting they do this (vs. 49% the previous year).

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. The call-tracking benchmark report. Investment in offline data sources.

Budget Programs 114

Budget Programs Brand Identity Branding Paid Search Agency 114

The Mx Group

SEPTEMBER 11, 2018

Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Content marketing has proven to be not only more effective, but also more affordable than other programs.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. In contrast, 77 percent of the least effective content marketers surveyed said a lack of clarity hindered their efficiency.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

B2B Marketing Directions

NOVEMBER 18, 2018

For example: In the 2018 ABM Benchmark Survey by Demand Gen Report, 85% of respondents said they are using ABM. In the ABM Outlook Survey 2018 by Engagio, 69% of respondents reported having an ABM program in place. Fifty-two percent of survey respondents reported using ABM for one year or less.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Marketing Insider Group

NOVEMBER 16, 2021

One-to-few ABM has expanded, and leaders in ABM selectively implement on-to-one and one-to-many ABM campaigns and programs; the best are built upon an insights-driven understanding of both the customer and their market; and yes, solid Competitive Intelligence. So much has converged here, it is truly extraordinary.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Digital B2B Marketing

APRIL 11, 2013

According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). Only 39% report a lack of budget. B2B Content Marketing Challenges is from CMI’s 2013 Benchmark Report.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. LisaBeets Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How long should your ad text be? What works better: images or videos?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Sword and the Script | B2B

NOVEMBER 17, 2020

The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. When the survey asked the 740 North American B2B respondents about the goals they achieved with content marketing , building credibility and trust was near the top of the list.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

B2B Marketing Directions

NOVEMBER 3, 2019

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends - North America report is based on 679 survey responses from content marketers and marketing executives with B2B companies in North America.

Customer Surveys 49

Customer Surveys Content Marketing Budget Programs Content 49

Content Standard

FEBRUARY 2, 2021

Keep content in mind from the program planning phase: for instance, when reaching out to potential presenters, collect professional headshots and bios from everyone who agrees to participate. Enticing updates to the program. Consider sending at least a handful of emails, including: A save-the-date announcement.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

Optinmonster

DECEMBER 19, 2023

Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers. It’s a program by Amazon that lets its sellers outsource their shipping duties to Amazon. If your budget allows, rethink your hiring strategy.

eCommerce 88

eCommerce Marketing Management Business Budget Programs 88

BenchmarkONE

DECEMBER 27, 2018

In one study, email was reported to have an average ROI of an incredible 3,800 percent. Image courtesy of Benchmark. If design, interactivity, and responsiveness are essential to your campaign, Benchmark is a great solution. Survey creation. Agency partner program. Secure (unlike some other budget options).

Marketing Automation Services 64

Marketing Automation Services Advertising Agencies Paid Search Agency Enterprise Management 64

Engagio

MARCH 16, 2020

Customer advocacy program and reference process update. Report and dashboard house cleaning and update. Performance and budget benchmarking. Monitor customer feedback via all channels, from surveys to social media to review sites. Vertical market prioritization/expansion and readiness analysis.

Ideal Customer Profiles 133

Ideal Customer Profiles Work Management Marketing Management Budget Programs 133

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. staff turnover, budget cuts, a change in leadership).

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. The DemandGen Survey found that 58 percent of B2B organizations rated their current ability to measure and analyze marketing performance as “needs improvement” or worse.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. According to the B2B Content Marketing Benchmarks, Budgets, and Trends report mentioned previous, 42% of B2B marketers publish new content either daily or multiple times per week. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120