KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! Key Findings of the Study.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Martech

MAY 8, 2023

This resulted in creating various documentation, including a 70-page document with roadmaps, process recommendations, advice for setting up a center of excellence and reporting instructions. Ensure your team has adequate resources for sizing and planning audiences to give budget recommendations.

Marketing & Strategy 111

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 111

Litmus

NOVEMBER 10, 2022

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Decide what’s worth your time.

Template 81

Template Budget Programs Click Rate Lead Scoring 81

SmartBug Media

DECEMBER 23, 2020

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. In this blog, we’ll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on. Top Challenges.

Account Based Marketing 114

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 114

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Zoominfo

NOVEMBER 29, 2021

Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements. Email Marketing KPIs Email marketing comes in many forms, including nurture programs, acceleration tracks, and go-to-market one-offs, to name a few. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 percent) have “just started” to use an ABM program. In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent are “well underway.”.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Vision Edge Marketing

SEPTEMBER 26, 2017

Source: Cook Up Your Best Marketing Performance, 2017 MPM Benchmark Study, VisionEdge Marketing, Hive9, and Valid USA. Marketing runs on processes: Planning processes, reporting processes, customer journey mapping, content creation processes, opportunity management processes, and so on. Campaign Analysis and Reporting.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Martech

JANUARY 30, 2024

The software Sentry sells is based on an open-source program and is itself open-source. Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). Szu and her team repurposed that budget for sponsorships and publishers they knew appealed to their core audience. Google Analytics. Remarketing.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

KoMarketing Associates

MAY 30, 2017

But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

6sense

DECEMBER 1, 2021

We saw this in benchmark data shared by Insight Partners analysts highlighting the higher brand investments (as a percentage of marketing budget) by companies in growth and scale phases of maturity. Insights from Benchmark Research on Brand Impact . So how do you make the case for brand investments in your 2022 budget?

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Mereo

MARCH 14, 2024

In a recent SaaS Metrics Benchmark Report , companies shared a median win rate of 25-30%. In qualifying leads, many sellers still focus on buyer budgets first and foremost, but that approach is outdated for today’s marketplace and buying trends. Most of us like to talk about winning, especially in sales. That is huge.

Top of Funnel 41

Top of Funnel Organization Allocation Lead Qualification 41

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Click here to download! How do we currently manage our marketing campaigns?

Marketing Attribution 115

Marketing Attribution Budget Programs Analytics Allocation 115

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. How Do You Answer ‘What Is The ROI of Content?’

ROI 325

ROI Content Marketing Digital Asset Management Business 325

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Here are some of the major findings from the 2022 study regarding the current state of ABM: Survey respondents said they are devoting (on average) 28% of their total marketing budget to ABM.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Porch Group Media

SEPTEMBER 6, 2022

Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Allocadia

SEPTEMBER 28, 2020

Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy. We analyzed real-time adjustments marketing organizations made to their budgets and strategy, and created a marketing investment benchmarking report that accounts for the massive changes marketing saw in 2020.

Advertising Benchmark 52

Advertising Benchmark Marketing Report Spending Budget Programs 52

Atomic Reach

JULY 27, 2023

At RAD AI, we've developed a data-driven approach that leverages our AI for the sole purpose running profitable KOL programs. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish. Discovery questions and campaign objectives 2.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Martech

NOVEMBER 8, 2022

If you need more budget or if you’re wanting to change [email marketing] providers, you often need to build this business case,” said Pay. There’s more to marketing and measuring the success of your email program than just reporting on campaigns.”. These two metrics are more subscriber-based metrics, she added.

Email Marketing 90

Email Marketing Marketing Analytics Tools Click Rate Business 90

Tomorrow People

MARCH 13, 2018

A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. And growing.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

APRIL 12, 2017

The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report from the Content Marketing Institute and MarketingProfs recently discovered that 53 percent of B2B enterprise marketers are extremely/very committed to content marketing.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Sprout Social: It provides detailed analytics reports, including engagement metrics, audience demographics, and post-performance. Google Analytics Dashboards Google Analytics serves as the backbone of most digital marketing reporting.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

SEPTEMBER 10, 2019

So if B2B ecommerce keeps growing at 10% per year… where does that leave your B2B ecommerce program? So here’s a simple way to benchmark your own B2B ecommerce marketing. Just as Marketing and Sales teams thrive when they’re aligned, your B2B ecommerce program will thrive if it’s aligned to larger company goals. And your staff.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

APRIL 26, 2022

In particular, will it fit in your budget? How to think about ABM budgets. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Use the right budgeting methodology. Let’s break it all down.

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

Oktopost

APRIL 2, 2020

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. A good social media report should be concise and easy to digest. Data Insights are Hard.

Social Media 126

Social Media Budget Programs Tools Media 126

Vidyard

MARCH 23, 2021

Set a Video Budget 6. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

NetLine

APRIL 8, 2021

Before we encourage you to read the entire report, let’s take a look at some of the pieces ITSMA and the ABM Leadership Alliance focused on. ABM programs continue to generate substantial business results across the three R’s of marketing impact: Reputation, Relationships, and Revenue. . How COVID-19 Impacted ABM Budgets.

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. They regularly discuss their content marketing strategy and program with their team. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120