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State of Spend – 2020 Marketing Investment Benchmarking Report

Allocadia

Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy. The State of Spend dissects what happened to marketing budgets, identifies investment trends, and guides marketers in their next steps to drive business impact.

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Benchmark your digital marketing activity

Savanta

Have you ever wondered how other B2B marketers spend their digital marketing budgets? The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital.

Benchmark 160
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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget 206
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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads.

Benchmark 178
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Here are some of the findings that stood out for me: 1) Senior marketers expect budgets to grow. Overall, most marketers expect their budgets to grow by 8.7% Actual budgets have grown by 6.3% In terms of the overall company-wide budget, marketing accounts for about 12%. 2) Where marketers are spending their budget.

Survey 106
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10 Split Testing Tools to Grow Your Optimization Program

Convert

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Although we think our tool is pretty amazing, we didn’t want it to be the only option that you look at.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

Benchmark 140
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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So if B2B ecommerce keeps growing at 10% per year… where does that leave your B2B ecommerce program? So here’s a simple way to benchmark your own B2B ecommerce marketing. Just as Marketing and Sales teams thrive when they’re aligned, your B2B ecommerce program will thrive if it’s aligned to larger company goals. And it will mean you’re more likely to get and keep your budget. Your ecommerce program needs to have its own budget and its own books.

Benchmark 120
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Building a Better CPA Marketing Budget

Hinge Marketing

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The full report is available for purchase on the AAM website here.

CPA 96
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology.

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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.

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What it Takes to Become an ABM Leader: ITSMA’s 2021 ABM Benchmark Study

NetLine

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends

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3 Ways to Maximize Your Demand Gen Budget Fast

Metadata

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Once you know this, use tools like Shape.io

CPL 83
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How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using. Analyzing whether or not your company is on par with industry benchmarks is imperative. Many tools can help automate the benchmarking process. Benchmarks keep you on track.

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report). to dedicate more budget to this strategy. This compares to 51% of marketers who were planning to increase their budgets in the previous study.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Reporting.

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Top 10 Social Media Reporting Tools

Oktopost

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. Top 10 social media reporting tools.

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4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research

Contently

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report.

Research 144
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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. Why This Report is Significant.

Process 122
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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. The average marketer relies on seven different digital marketing tools to keep them from going insane. Finding software that integrates and plays well with one another is key to an effective marketing stack. Some tools on the list are foundational. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you.

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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

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How to create Buyer Personas at every budget

Cintell

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Instead, use our tips to select and execute a strategy that fits your needs and your budget.

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First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. The new report analyzes live video marketing data from more than 500 B2B businesses, 60 million video streams and nearly 250,000 video assets offering a first-of-its-kind look at industry benchmarks for top performing video marketing programs. Get the Report.

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The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. If your answer to the last question was "Yes", click here to buy and immediately download the information-packed 2009 B2B Lead Generation Benchmark Study Report.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template?

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Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

Hubspot

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Discover more reasons why you should create a customer education program. Free Software to Get Started.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks.

CPL 67
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The 17 Best Project Management Tools

Webbiquity

That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting. 1) JIRA Software. A software development project management tool for agile teams.

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17 Best Paid Media Tools for Marketers

Single Grain

A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. So what are the best paid media tools? Here are the top 17 tools available on the market.

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

If you want to propel your email program to the next level, email automation is an excellent place to start. A collaboration between Benchmark Email and Litmus, we’ll walk you through all the important steps of selecting an email automation tool: Understand your needs. Reporting.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS.

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3 Ways to Maximize Your Marketing Budget Fast

Metadata

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Once you know this, use tools like Shape.io

CPL 52
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Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5

Report 194
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10 Marketing Reports Everyone Working Online Should Read

RockContent

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. For the sixth consecutive year, Marketing Profs and Content Marketing Institute have teamed up to produce this report that dives into the effectiveness of content marketing; goals, metrics and priorities; strategy and organization; and more!

Online 219
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Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Wirebuzz.com reports that on websites where an explainer video is present, visitors are 4x more likely to watch the video than to read text on the page.

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The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Budget 55
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5 Steps to Setting a Marketing Budget

KEO Marketing

There are many benefits of completing marketing plans and budgets early. You can kick off the year with your team by laying out directives and goals for the year, and you will know exactly the marketing budget you have available to start implementing from day one. 5 Steps to Setting a Marketing Budget. Here are five steps to follow to ensure you’re covering all the critical aspects in your thought process as you devise your plan and allocate your marketing budget.

Budget 55
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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey.

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey.