Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

OCTOBER 1, 2015

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Only 17% of companies worldwide reported having personalization as a core part of their business strategies.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Host a survey. Assess social media strategy. Update your resource center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Biznology

DECEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Hinge Marketing

JANUARY 22, 2015

Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. The report details expenditures according to characteristics like firm size, organic growth rate, and geographic market.

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Less than 40% of those surveyed said they have a dedicated organization and/or people throughout the organization.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Less than 40% of those surveyed said they have a dedicated organization and/or people throughout the organization.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Less than 40% of those surveyed said they have a dedicated organization and/or people throughout the organization.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Spiralytics

APRIL 23, 2023

Another report predicted that 10% of Fortune 500 enterprises would invest in AI-supported digital content creation. In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. Global influencer marketing was valued at $16.4 By 2024, influencer marketing spending will likely generate $7.14

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

APRIL 3, 2019

With the Keyword Gap Analysis report in Skyword360 , you can see how you’re performing on a keyword compared to your competitors. And for a more in-depth breakdown of how exactly you can build out a competitive analysis content marketing plan, check out our Competitive Analysis PowerPoint template. percent as a result.

Analysis 70

Analysis Keywords Distribution Planning 70

Porch Group Media

MAY 21, 2019

Fifty-four percent of consumers want to see more video content from marketers, and audiences say they are more likely to retain marketing messages delivered via video. SmallBizTrends) Marketers should consider adding more video to their email campaigns. 57% of consumers reported doing this. Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Moreover, Best-in-Class companies report a 31.6% F5 successfully aligned sales and marketing and reaped the rewards: Marketing inquiries went from 1.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

MAY 2, 2011

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.

CMO 40

CMO Peer-to-peer Marketing Budget Advertising Benchmark 40

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoBOnline.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Content Standard

JUNE 12, 2017

Cassandra is a marketing executive for a mid-size B2B tech company. As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. ” How much of my budget is going to be tied up in pushing out promotions for my brand?

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Top Rank Marketing

JULY 14, 2023

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.

Top of Funnel 52

Top of Funnel B2B Marketing Budget Management Spending 52

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Case studies: 32% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hubspot

FEBRUARY 5, 2016

We wanted to help paint a clearer picture of what marketing looks like in every region of the world -- which is why we created our 2015 State of Inbound report. Here are some of our key findings from that global survey, divided by region. ). 28) Just over half (51%) of marketers in EMEA track the ROI of their marketing efforts.

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

Marketing Graham

MARCH 30, 2022

I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Most expected budgets to be cut by 5%-15%, but quickly recover.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

Marketing Graham

MARCH 30, 2022

I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Most expected budgets to be cut by 5%-15%, but quickly recover.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52