Allocadia

JUNE 13, 2019

Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Computer Market Research

SEPTEMBER 29, 2017

However, the amount you spend should be in direct correlation with a given partner’s performance. With a surplus of opportunity to spend on marketing, there is far less to measure ROI. This is measured against POS performance. Each performance-based MDF program will be distinct and require different goals and objectives.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Allocadia

SEPTEMBER 22, 2020

Talend spent Q1 of 2020 learning and encouraging all the budget managers to use Allocadia instead of regressing back to spreadsheets. Everyone went through training, and by the end of the first quarter had all their budgets in Allocadia and felt comfortable using it. Marketing ROI is a Journey, Not a Destination.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 2, 2019

There were other challenges with how Marketing was managing its finances, including a proliferation of spreadsheets used for planning, no visibility into actual spend and an inability to compare that against plan, and no insight into marketing ROI. Real-time visibility into actual spend versus plan.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59