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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

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How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

Here are the formulas you should be using to measure your efficiency by channel: Cost per lead (CPL) = Marketing spend by channel ÷ New leads generated by channel. Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel. Industry benchmark comparisons.

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ROI Watch: Calibrating and Measuring Your Digital Marketing Efforts

Digilant

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). That may sound simple, but it’s a very useful metric to track.

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How to Identify the Most Impactful SaaS Marketing Metrics to Take to the Board

SmartBug Media

Long past are the days when marketing was just the team that “made things look pretty.” SaaS marketers today are expected to deliver—and document—real business value for their efforts. And nowhere is effectively reporting on marketing performance more important than in the board meeting! Marketing-Generated Pipeline.