Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Indeed, the survey says marketing spends 15.9%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? Customer Lifetime Value (CLV) Benchmarks.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

accelerate agency

JANUARY 10, 2022

However, a recent Gartner study shows a big drop in spending for 2021, with an average of 6.4% It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. compared to 11% in 2020. Image Source.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Determine channel benchmarks.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

DECEMBER 10, 2019

About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Martech

FEBRUARY 28, 2024

Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience.

Lead Gen 136

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 136

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

SmartBug Media

NOVEMBER 29, 2021

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Digilant

JANUARY 12, 2023

Many advertisers analyze new data through the lens of old data, but most new digital marketing channels cannot be compared 1:1 with traditional channels. Instead, you must view the overall performance and impact of your digital marketing campaign metrics with a new mindset — one that considers the differences in KPI benchmarks.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Determine your benchmarks for ROI. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Sales and marketing alignment. ROI measurement.

Marketing AI 100

Marketing AI Contingency Planning Work Management Digital Transformation 100

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 2: Inside Commercial Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. Spending by Firm Size — We know that spending varies by the size of the firm.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Let’s Make Marketing Accountable.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. How has AI impacted the market?

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

SmartBug Media

NOVEMBER 2, 2020

In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. But how much is each opportunity and move-in costing in marketing spend? Benchmark your own metrics. Same for cost per move-in.

Cost 77

Cost Cost per Acquisition Lead Ranking Allocation 77

SmartBug Media

OCTOBER 1, 2020

Here are the formulas you should be using to measure your efficiency by channel: Cost per lead (CPL) = Marketing spend by channel ÷ New leads generated by channel. Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel. Industry benchmark comparisons.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. First, implement benchmarks for the leads captured and nurtured without intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

JULY 27, 2022

Looking at your marketing spend in a more holistic way and allocating it accordingly may not be compatible with a department divided into media-specific silos. How will we define and benchmark the success of a marketing performance management system?

Enterprise Management 92

Enterprise Management Marketing Management Allocation Paid Search Agency 92

6sense

NOVEMBER 9, 2021

Agile Marketing Fundamentals Certificate. Insight’s SaaS Marketing Spend Benchmarks. Harvard Business Review: In a Downturn, Provoke Your Customers. Ultimate Guide to Video for Sales by Impact. The post External Resource Links (Podcasts, Articles, and More) appeared first on 6sense.

Resources 48

Resources CMO Advertising Benchmark Mobile Marketing 48

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Salesforce Marketing Cloud

APRIL 21, 2022

However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. This has caused marketers to shift their strategies. This ensures marketers spend less time on data prep.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

SmartBug Media

FEBRUARY 25, 2021

Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Assess social media strategy. Is your organic social media working hard enough?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Atomic Reach

APRIL 3, 2023

Marketers can now: Define campaign objectives in terms of measurable KPIs Pinpoint ideal audience personas by drawing data from over 600 APIs Identify which world-class visual artist is ideally suited for your target audience Determine which content perfectly match your audience's preferences Work with world-renowned visual artists to develop unique, (..)

Creativity 59

Creativity Advertising Agencies API Class 59

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. See more …”.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

Atomic Reach

FEBRUARY 23, 2023

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. This blind inefficiency translates into wasted marketing spend. Along with relevant KPIs, you need measurable benchmarks to orient your campaign and tracking to evaluate your results.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Online Marketing Institute

DECEMBER 6, 2011

How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Case studies: 32% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Hubspot

JUNE 15, 2020

The top three areas for email marketers were focusing on in 2019 were automated campaigns (37%), personalization (32%) and segmentation (29%). On average, email attracted only 13% of company marketing spend in the last year, despite being attributed to 19% of sales. Email Metrics and Benchmarks. Econsultancy, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? Making marketing more relevant through sales enablement (slides 11-15). On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48