KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Which of the above suggestions have worked for you? What can we learn from Sophie? Perseverance pays! So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Teleprospecting works. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Technology – No one can predict what the next cool channel or technology will be.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He stated that business people no longer separate their home and work lives. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. We make ideas work. TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It will definitely help you budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. BtoB Magazine. Sales Benchmark Index/Sales Force Effectiveness Blog. Properly segregating the workforce is one way to ensure that maximum SEO efficiency. How to lead like MLK, Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

APRIL 26, 2011

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing. Analyzing existing benchmarks, forecasts, and marketing trends is a great way to measure and predict what marketing activities you want to adopt. This is where blogs, webinars, and events come in handy.

Class 48

Class B2B Marketing B2B BtoB 48

The ROI Guy

FEBRUARY 25, 2011

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems. In today's Internet fueled self service buying environment, traditional selling no longer works, as indicated by the metrics.

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Alinean recognized by BtoB Magazine’s as one of To. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. In these analyses, Microsoft indicates that consolidation ratios / performance are on par between competitive solutions, meaning that you cannot get more consolidation with one solution versus another. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Email Marketing Benchmarks for Small Business by MailChimp. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

NOVEMBER 4, 2010

Marketers need to work that much harder to break through the information overload with content that will better connect and engage todays more skeptical / frugal buyer. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Explaining how things work is boring to economic buyers. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. B2B Lead Generation Benchmark Study 2009. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

AUGUST 4, 2010

These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40