ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

MARCH 21, 2013

Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 30, 2012

Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. So follow Kitty’s lead and get those seasonal deals out early.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? They state that we are still just trying to engage buyers as we always have and that all people are different in their media consumption, blah-blah. What are the greatest challenges in B2B Marketing? Gary Slack, chairman of Slack & Co.,

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

MLT Creative

DECEMBER 9, 2011

Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute and MarketingProfs. Of those polled, 71% said they struggled with the digital "data explosion," and 68% said they found it hard to adjust to social media changes.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

MLT Creative

MARCH 2, 2012

The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. This infographc contends that more than half of marketing executives using social media already need better metrics for measure its financial impact.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MLT Creative

JANUARY 20, 2012

As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note. BtoB Magazine. SmartBrief/SmartBlog on Social Media. Sales Benchmark Index/Sales Force Effectiveness Blog. How to turn LinkedIn into a relationship filter.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Adobe Experience Cloud Blog

APRIL 26, 2011

Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up. Analyzing existing benchmarks, forecasts, and marketing trends is a great way to measure and predict what marketing activities you want to adopt. This is where blogs, webinars, and events come in handy.

Class 48

Class B2B Marketing B2B BtoB 48

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. ▼ January (10) Is The End of the Social Media Story Already Writt.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Latest Research. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. ClickInsights: Tips on how B2B marketers should leverage social media. Velocity's The B2B Content Marketing Workbook.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

AUGUST 4, 2010

These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40