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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. BtoB Marketing. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Data Science.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff.

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Marketing technology (CRM systems, marketing automation). Engagement (delivering value-based content through the right channels).

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.