9 Key Points & Action Items from BtoB Magazine’s Social Media Report
SEPTEMBER 18, 2012
to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The survey later revealed that it took an average of 13 months of usage in the most important social media channel before B2B marketers polled felt truly effective in using that channel.