9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The survey later revealed that it took an average of 13 months of usage in the most important social media channel before B2B marketers polled felt truly effective in using that channel.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels.

The State of B2B Lead Nurturing [New Benchmark Research]

Oracle

He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. You can also find out more about Bizo Multi-Channel Nurturing by downloading this guide, “ Multi-Channel Nurturing: Beyond the Inbox. ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How Do You Define and Mine Modern Marketing?

Oracle

by Amanda Batista | Tweet this Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to improve ROI. Engagement (delivering value-based content through the right channels).

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. BtoB Marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Value is established through short term and long term metrics and benchmarks.

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. The benchmark data points to the “Ideal Marketer” — a function that has evolved to demand attributes of three “types” of marketers: content, brand, and web marketers.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

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B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

BtoB Magazine. Sales Benchmark Index/Sales Force Effectiveness Blog. was a great leader in part because he knew how to channel his anger productively, writes Hitendra Wadhwa. WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Stay aware.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Integrate your email and social media marketing efforts to improve results through both channels? 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Email Marketing Benchmarks for Small Business by MailChimp.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” B2B Lead Generation Benchmark Study 2009. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Empowering sales with executive assessment tools so that they can interactively, in a value-add workshop, diagnose prospect’s issues more thoroughly and completely, benchmark the issues versus peers and leaders to set priorities and create urgency, and provide a roadmap of potential recommendations. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Buyers rely on digital channels and content more than ever, with most purchasing cycles now fueled by the Internet and controlled by the prospect rather than driven by sales. Alinean recognized by BtoB Magazine’s as one of To.

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