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Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing


While the concept of knowing your customer is not new, today’s modern marketers know that there are two dimensions that they have to work on in terms of knowing their customer: The first is typical demographics, the second is the buyer’s Digital Body Language , because actionable behavior is a better predictor of how a prospect is going to buy, as well as the attributes that identify the makeup of that prospect.

Eloqua 190

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at that advance the buying cycle: Founding member @savvy_b2b blog.”


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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. The real point is that regardless of how powerful a brand might be, it is unlikely that direct traffic is the only channel sending customers (new and existing), even if that channel is of the highest quality.

SEO 192

5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. The benchmark data points to the “Ideal Marketer” — a function that has evolved to demand attributes of three “types” of marketers: content, brand, and web marketers.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Alinean recognized by BtoB Magazine’s as one of To.