KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is established through short term and long term metrics and benchmarks.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” What if you don't know where prospects are in their buying cycles?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100