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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Trend #1: A Hybrid View of Shopping. Trend #2: Craving Convenience. Trend #3: Homes Become Hubs.

Trends 363
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How to Make the Most of Five New Trends in B2B Buyer Behavior

Trade Press Services

It starts with a keen understanding of B2B buyer behavior. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, certain behaviors are consistent across all groups.

Trends 121
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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged. Measure your impact.

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Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze.

Trends 209
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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".

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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities.

eCommerce 269
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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. As the pandemic ended, it became clear these were not just trends but permanent changes. Gone are the days of linear paths to purchase. Get MarTech! In your inbox.