Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. We’re seeing this behavior change across the board.

Research 143

Research Loyalty Case Studies Communities 143

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

MARCH 25, 2024

A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. It means creating content that resonates with the individual’s interests, past behaviors, and preferences. Predictive Analysis Use your database to forecast future trends or behaviors.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

B2B Marketing Directions

APRIL 20, 2024

This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.) The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. Leverage data and technology to personalize interactions, recommendations, and offerings based on individual customer preferences and behaviors.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

SEPTEMBER 28, 2022

Send behavior-triggered emails. Behavior-triggered emails are personalized emails sent based on the activity of a visitor on a particular website. By integrating these two tools, a richer set of data can be collected, helping brand marketers to better understand customer behavior on their website.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MAY 2, 2023

It provides insight about consumer preferences and behaviors , making it more accurate and reliable than second-party or third-party data. When you use surveys and other creative ways to interact with your audience, they will be more excited about connecting with your brand. Engagement. Feature pop-ups.

ROI 232

ROI Webinar Metrics Privacy Content 232

Bannersnack

JANUARY 26, 2024

8 minutes read In an era where users routinely disclose personal information online, and cookies meticulously trace every click (not for long, though), marketers have gained unparalleled insights into consumer behavior. According to a survey carried out in the U.S.

Ads 109

Ads Campaigns Product User-Generated Content 109

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Marketers are ready to embrace AI in the retail media space. Other findings. In your inbox.

Marketing AI 111

Marketing AI Media Paid Search Agency Privacy 111

Trade Press Services

APRIL 1, 2024

Understand employee personalities and behaviors. Prioritize ongoing communication, employee surveys, and research to thoroughly understand your entire workforce. It’s essential to make strategic choices that adapt to various behaviors and personalities. Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Marketing Insider Group

JULY 26, 2021

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. The behavior trend: consumers will choose brands who offer multiple convenient service options. The resulting behavior trend?

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Act-On

APRIL 10, 2024

Lead scoring helps sales and marketing teams navigate handoffs by providing a quantitative approach to qualifying leads: assigning a predetermined number of points to a lead based on certain characteristics or behaviors. For example: Junior employee downloaded an introductory guide to your general area of expertise?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

APRIL 10, 2024

Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. What is Dynamic Marketing and Why is it Beneficial?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

DECEMBER 28, 2020

It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. Customer Relationship Management. That’s not sustainable for busy brands.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Monitor customer engagement over time to detect changes in customer behavior and adjust marketing efforts accordingly.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data. Feedback and surveys. Use survey responses as triggers.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests. Audience data from these sources will help you create personas.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Contently

NOVEMBER 1, 2021

The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content.

Demand 199

Demand Content Marketing Guidelines Content 199

Martech

JANUARY 29, 2024

By understanding individual preferences and behaviors, AI can deliver targeted messages, recommendations, and offers, leading to higher customer engagement and conversion rates. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

Startups 91

Startups Marketing AI Best Practices Customer Satisfaction 91

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Gaining insights into customer behavior (67%).

Marketing AI 114

Marketing AI Customer Surveys Demographics Marketing Report 114

Martech

FEBRUARY 23, 2024

These dashboards, drawing on data from tagged assets and behavioral insights, act as a navigational compass, highlighting content that captivates our audience the most. Analyzing the vast datasets generated by tagged assets and visitor behaviors, AI/ML models provide predictive insights into future behaviors and content preferences.

Digital Asset Management 93

Digital Asset Management Personalization Enterprise Management Tagging 93

Martech

DECEMBER 11, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Use data-driven insights to personalize offers and recommendations based on customer preferences and behavior. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Program manager Nichole Cook. Get MarTech!

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. It starts with a keen understanding of B2B buyer behavior. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. By analyzing their online behavior and search queries, you gain a laser focus on the keywords and topics that truly resonate with them.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Optinmonster

OCTOBER 17, 2023

It focuses on people: their experiences, beliefs, and behaviors. Conduct market research when traditional surveys are unavailable. But it doesn’t give you the why behind this behavior. Shopping Observations or “Shop-Alongs” An in-person observation of shopping behavior lets you watch the consumer react to your products in-store.

Research 102

Research Case Studies Case Study Skype 102

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). In your inbox.

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

SmartBug Media

AUGUST 4, 2023

Understanding the reasons behind this churn, however, is a more complex task, requiring vigilant monitoring of customer behavior and the identification of dissatisfaction before customers choose to leave. Feedback can then be automatically sorted and analyzed to support decision-making around churn reduction strategies.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105