6 Behavioral Market Segmentation Examples

Stevens & Tate

When it comes to marketing automation , few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This behavioral data is collected via analytics. User Purchasing Behavior.

What is Customer Segmentation?


Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

The Benefits of Using Behavioral Segmentation

Stevens & Tate

Many marketers will take the information they gather from opt-in forms and surveys to segment their user lists using marketing automation so that they can target specific groups of their audience using more personalized content. What is Behavioral Segmentation?

How do you segment your market?


Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Behaviors : What did the visitor do? The post How do you segment your market?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

customer segment. that a customer’s behavior provides. behaviors to reward and which are the main drivers. The strategy should be based on the type of customer behavior. Paradigm of Strategic Value-Based.

3 Behavioral Insights Marketers Should Be Mining

Modern Marketing

Providing him with a pulse on rapidly changing buying behaviors in the new digital age. Buying behavior is undergoing the most radical change in modern business history. Gaining behavioral insight in the following areas can go a long way towards reducing false starts: 1.

Getting Started With Email Marketing Segmentation


Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.

Here’s Why You Need to Use Behavioral Segmentation


And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

The Differences Between Behavioral Segmentation and Audience Segments


The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. People demonstrate those aspects through behaviors.

6 Types of Behavioral Data That Can Be Used For Segmentation

Stevens & Tate

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples.

Automated Behavioral Segmentation: Personalized in Real Time


Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

The What, Why, and How of Behavioral Marketing [+ Examples]


Behavioral marketing, however, is a robust method of gathering data on consumer behavior in order to segment and target audiences in a laser-like fashion. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

  We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and other few factors that likely make up segmentation.    But first, they must obtain a qualitative understanding of buyers and their new found buying behaviors.

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation.

Segmentation Must Be Connected to the Data and Technology Stack

Modern Marketing

Unfortunately, the foundations upon which these experiences are built – data, segmentation, and the insights they generate – are too often poorly designed and even more poorly integrated. That also means segmentation must remain attached to the data and the technology stack.

Personalization, segmentation, testing: How email marketers can use AI


More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data.

List Segmentation: The Key to Email Marketing


Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation.

How Customer Behavior Prediction Can Help to Generate More Leads


How Customer Behavior Prediction Can Help to Generate More Leads. Leveraging predictive analysis can help you anticipate consumer behavior and identify the best opportunities to reach and engage them. How Customer Behavior Prediction Can Help You Generate Leads.

7 lead segmentations to beautify your lead nurture program


Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. 7 lead targeting and segmentation ideas to get you started on a beautiful program.

7 lead segmentations to beautify your lead nurture program


Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. 7 lead targeting and segmentation ideas to get you started on a beautiful program.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

They provide the critical view of market segments and the companies that fall within those markets. As the rate of increasingly changing B2B buyer behaviors continues to skyrocket, the void for deep behavioral insight continues to widen.

TIBS Mini-sode – Behavioral Technographics: Revolutionizing Data Collection


In our first TIBS mini-sode, we’re chatting with Aberdeen’s own Senior Data Analyst, Ben Cavicci about how he’s leveraged our massive data set to develop a new offering unlike anything else available in the Intent space: Behavioral Technographics.

Personalizing the Revenue Journey with Segment Data


Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store data and unify about their visitors and the actions they take all the way to revenue. Check out our integration on Segment.

Segmenting Data to Improve PPC ROI


In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly. Why Should I Bother Segmenting Data? Below we have two data sets with vastly different behavior.

How to Master Content Segmentation & Personalization


Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement. In this webinar, you’ll learn: The difference between content segmentation and content personalization (and how they work together). How to organize prospective buyers and serve them the right content based on need, preference, and behavior. Brands Webinar content segmentation personalization webinar

Data Quality: The Make or Break Key to Successful Segmentation


By now, you know the positive impact good customer segmentation can have on your marketing efforts.

5 Marketers Reveal How They Understand & Influence Consumer Behavior


If you haven't seen Legally Blonde , Elle was referring to an attempt made by a brand to influence consumer behavior. In other words, customers want companies to understand their behavior. That's why understanding and influencing consumer behavior is essential for a marketer. Below, let's discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

One strategy that can be used to do this is market segmentation. Market segmentation entails dividing a target market into distinct groups (segments) based on similar requirements for a product or service. Figure 1: Typical market segmentation. Introduction.

Segment of One: A Glimpse into the Future of Digital Marketing

Modern Marketing

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). They want to be treated as a segment of one.

5 Ways to Segment Your Lead Nurturing Campaign

The Point

The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next.

Buzzwords in Marketing Automation: Database Segmentation

Lead Liaison

Database Segmentation : its meaning and how to apply it. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Lead qualification is a great way to segment.

How Big Data Is Changing the Face of Marketing Segmentation


Market segmentation is not an exact science. There was no way to get instantaneous feedback to fine-tune market segments and engage them in two-way communication. Big Data Helps You Identify and Connect With Highly Specialized Niche Segments. Marketing marketing segmentation

Segmenting Your Customers to Increase Content Marketing Reach


Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments.

The 5 Most Popular Methods of Segmentation for B2B


Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Segmenting Customers Based on Firmographics.

GEOIP-Based Segmentation for Targeted Marketing


GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. One avenue of segmentation is geographic location (or GEOIP-based segmentation). Geographic information is just one segmentation.

In the Battle of Content Personalization Vs. Segmentation, Individualization Wins


Historically, reaching customers where they are and with content that interests them is easier said than done, as most so-called personalization engines need a real living person to outline relevant segments and content sequences, based on that marketer’s interpretation of the customer journey.

Using Customer Segmentation To Improve Engagement

Stevens & Tate

To deal with this challenge, you should implement customer segmentation. What is Customer Segmentation? If you’ve segmented your customers, you can send that same promotion to a customer that actually owns a cat or that has bought cat food in the past.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. A better segmentation strategy is to start with why companies purchase a solution.

Personalization and Behavior-Based Trigger Marketing


Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. We’re going to discuss just how personalization based on data collection is key to behavior-based trigger marketing.