Contently

JANUARY 24, 2023

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. In-person: They go into a brick-and-mortar location to get more information from a knowledgeable staff member who knows they’ve already done their research.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Data privacy remains a concern among customers, and previous research suggests that it continues to impact the way marketers obtain and maintain their information.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, certain behaviors are consistent across all groups.

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Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

SEPTEMBER 28, 2023

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do.

Trigger Marketing 129

Trigger Marketing Work Management Marketing Management Paid Search Agency 129

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences.

Marketing AI 114

Marketing AI Research Paid Search Agency Customer Surveys 114

Tony Zambito

JANUARY 11, 2021

Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping.

Marketing AI 119

Marketing AI Paid Search Agency Allocation Marketing Management 119

Marketing Insider Group

DECEMBER 21, 2020

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Makes sense.

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Marketing Budget Marketing Budget Creation Budget Programs Research 356

Heidi Cohen

JULY 6, 2022

The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen. Use these Voice Consumer Statistics to guide your voice marketing. Includes charts, analysis and tips.

Statistics 58

Statistics Research Analysis Tips 58

sagefrog

FEBRUARY 14, 2024

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. Will these pandemic-induced behaviors persist in a true post-COVID-19 world? Time will tell.

Research 75

Research B2B Amazon Customer Surveys 75

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. However, the order has changed.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

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Research Case Studies Case Study Skype 99

ANNUITAS

MARCH 21, 2023

Being able to more seamlessly measure virtual event attendee behavior across multiple stages (and core marketing actions) has been a bit of a blind spot for a lot of marketers. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Contently

FEBRUARY 23, 2023

Customer behaviors only indicate what’s already happened. SurveyMonkey used its own tool for research on the sparkling water industry. The post How to Track User Sentiment vs. User Behavior in Your Content appeared first on Contently.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

B2B Marketing Directions

AUGUST 21, 2022

Our research found that virtually 100% of buyers want to self-serve all or part of the buying journey, a 13% increase from just last year." It's important to emphasize that the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Tony Zambito

APRIL 27, 2020

Engage in Buyer Insights Research. Put plans in place to engage your buyers in qualitative buyer insights research. We are at a point of having to first admit and commit to the reality that we are in a territory we have not been in before. We simply do not know how buying will change. But, we must commit to finding out.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Hinge Marketing

OCTOBER 26, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% Here are three key insights that came out of our report.

Software 109

Software Buy Trends Case Studies 109

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. This is where Behavioral Intent Data enters the picture. An Overview of Behavioral Intent Data.

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Intent Data Intent Marketing AI Lead Ranking 117

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. This is according to an article by Florian Bauer and Manuel Wätjen of Vocatus AG in The Behavioral Economics Guide 2021.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Content4Demand

JULY 7, 2021

These groups are typically composed of the primary decision maker, internal influencers and researchers, plus technical buying influencers and end-users, the report says. Some Behaviors Changed in 2021. With the disruptions and increase in remote work, some research and buying behaviors have definitely changed.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

KoMarketing Associates

JULY 10, 2019

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. As it turns out, the behavior of B2B customers may be to blame, as indicated by the new research.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

Hinge Marketing

OCTOBER 26, 2020

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched more than 1,021 buyers and 384 sellers of accounting and financial services.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

ClearVoice

MAY 13, 2021

This, in essence, is behavioral targeting. As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. Three do’s of behavioral targeting. Three don’ts of behavioral targeting. Click To Tweet.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. Look on social media” might be a less popular research method in 2022, but don’t underestimate the power of LinkedIn. But there is an upside. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions. Here are my essential must-reads.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Consumer purchase behaviors shifting.

Differentiation 106

Differentiation Research Brand Identity Branding 106

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Marketing Insider Group

JUNE 15, 2017

Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. The post Marketers: 4 Insights to Look for When Doing Competitive Research appeared first on Marketing Insider Group. But what about your competitors?

Research 242

Research Aggregators Rules Marketing & Strategy 242

Porch Group Media

JULY 28, 2020

This is according to new research by Zoovu. download page ) Of course, the pandemic has substantially changed consumer behaviors. According to Zoovu’s research, 74% of consumers are interested in a self-guided solution that understands their needs in real time based on their answers and makes a personalized recommendation.

Paid Search Agency 69

Paid Search Agency CMO Webinar Metrics Purchase 69

Aberdeen

FEBRUARY 15, 2019

Can we see obvious differences in the content consumption habits of people conducting buyer research in a particular space? Specifically, we identified all those users who seemed to be actively conducting buyer research. (We The latest news is a distraction for buyers conducting research. A Few Takeaways.

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Research Intent Data Content Purchase Intent 40