Remove behavior recency
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What is eRFM?

DotDigital

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. As well as measuring the recency, frequency, and monetary value of past purchases, our new customer modeling tool also looks at engagements like email opens and online activity.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

and incorporate unique criteria, such as predictive behaviors and technology installs, to identify your hottest buyers. behavioral insights ?that that use buyer intent signals to help you decide the best time to reach out to prospects. Build Your Relationship Early and Monitor Buyer Behavior Data?. Be sure to?

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Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing.

eCommerce 101
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How to Spot Purchase Intent? Check for These Five Signals 

PureB2B

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

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4 Ways Marketing Automation + Video Integration = Smarter Marketing

Vidyard

And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. – their behaviors are all tracked and measured by your marketing automation system, which then channels them into the right campaign, in the right order, automatically. ‘Nuff said.