What is B2B Purchase Intent Data?
Aberdeen HCM Essentials
FEBRUARY 4, 2019
The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Okay, first off, what is intent data? Intent data comes in two flavors: First-party and third-party. How Intent Data is Captured.