The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

The Forward Observer

OCTOBER 13, 2023

What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Peer-to-peer 103

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 103

Marketing Insider Group

JULY 11, 2023

Appeal to the niche interests and behaviors that correspond to your best clients. Such intentional behavior indicates a high potential for customer loyalty. Podcasts People make fun of podcasts because everybody seems to have one. Even better, try to book interviews on podcasts that your target audience is listening to.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Or subscribe on Spotify , Apple Podcasts , or YouTube

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Martech

SEPTEMBER 28, 2023

Brands that don’t have a presence on this bigger screen via CTV advertising are missing an opportunity as consumer behaviors evolve. And while people use Spotify generally to listen to music and podcasts, users also engage with Spotify on their screens to compile playlists, search for content and watch artist clips and video podcasts.

Paid Search Agency 109

Paid Search Agency Ads Video Marketing Advertising Agencies 109

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 90

Top of Funnel Planning Content Buyer's Journey 90

Choozle

MARCH 20, 2024

Viewing behavior significantly influences this shift. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. This surge is expected to elevate monthly average podcast listeners to over 1.7 What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Marketing Insider Group

JULY 13, 2021

Dynamic content takes personalization a step further by segmenting audiences and using past behavior to create customized content tailored to each subscriber’s preferences. Most importantly, pay attention to subscriber behavior and measure content performance so you can do more of what’s working and less of what’s not.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Digital behavior is full of contradictions. Instructions on how to do this are here.

Storytelling 85

Storytelling Digital Marketing Funnels Brand Identity Branding 85

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. Martech is marketing and CRM is arguably the original martech. It changed everything.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Then there’s mobile behavior.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

Content Standard

OCTOBER 19, 2023

A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” ” Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Order your copy of Doug’s book Moving Your Brand Out of the Friend Zone.

Ad Building 92

Ad Building Brand Identity Branding Trigger Marketing 92

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Enterprise Management 106

Oktopost

FEBRUARY 24, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

Optimization 125

Optimization Transparency Marketing Management CMO 125

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Search Engine Land ) Persona marketing statistics Persona marketing is the practice of creating content that fits the specific interests, preferences, and behaviors of different buyer personas.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. He hosts the CIO In The Know podcast. She hosts the “AI with Maribel Lopez” and “Elevate the Edge” podcasts. Many on the list are marketers and entrepreneurs themselves. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Digital Transformation 117

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 117

Martech

NOVEMBER 15, 2023

Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. For instance, AI analytics tools can identify trending topics based on customer behavior. Industry-specific videos. LinkedIn posts.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

B2B Digital Marketer

AUGUST 3, 2023

In this podcast, you’ll learn: The significance of primal storytelling in establishing connections with prospects and customers. The role of social influence in consumer behavior and its impact on marketing. Simplifying the three driving forces of human behavior for crafting compelling messages.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Martech

APRIL 28, 2022

It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Source: Nina Butler.

Marketing Automation Services 111

Marketing Automation Services Touchpoints Word of Mouth Vendors 111

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. This is the foundation upon which a sustainable brand strategy can be built.

Marketing Attribution 105

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 105

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Analyzing the vast datasets generated by tagged assets and visitor behaviors, AI/ML models provide predictive insights into future behaviors and content preferences.

Digital Asset Management 95

Digital Asset Management Personalization Enterprise Management Tagging 95

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

FunnelEnvy

DECEMBER 26, 2023

Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123