Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. You probably already have buyer personas and a customer journey map.

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Tony Zambito

JANUARY 18, 2022

Collectively, goals drive behavior. Without this understanding, it will be hard to truly understand rapidly changing buyer behaviors. Foundational to buyer insights and buyer personas is this critical principle regarding goals. It is why we often refer to buyer personas as helping us identify goal-directed behaviors.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Tony Zambito

NOVEMBER 1, 2020

Once behaviors change and digital commerce transform, there will be no turning back. Revenue and sales leaders will need to adapt to an accelerated rate of change in buying behaviors. Conducting buyer research to gain insight into new goals and situational challenges buyers are experiencing.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Tony Zambito

MAY 2, 2021

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals. Aligning With A New Era Of Buyer Interactions.

Buyer Personas 294

Buyer Personas B2B Sales B2B Interactive Marketing 294

Tony Zambito

JUNE 26, 2016

For example, some content marketing pundits believe you should separate out audience personas. Because these are different, in theory, from your buyer personas. I believe this approach may only exacerbate the compartmentalization based on the faulty premise of making personas about the “who”. Focus on Customer Scenarios.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. And keeping pace with shifts in buyer behavior.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

JANUARY 21, 2022

The Covid-19 pandemic has resulted in the most profound ongoing human behavioral changes in the 21 st century to date. And user research and user personas were originated to convey human-centered insights about user behaviors. Creating an urgent need to understand and act upon human-centered insights.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. This is a welcome shift.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

NOVEMBER 4, 2020

It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors. Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. And, they will need it sooner.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Tony Zambito

APRIL 17, 2016

Buyer Persona Research. When I first began my involvement with personas in the ‘90’s, they were primarily aimed at attaining a deeper understanding of user behaviors to inform overall design strategies. This premise still remains foundational to buyer personas. And repeat the mistakes of the past.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

MAY 19, 2021

There has been a subtle shift in buying behavior I’ve detected in recent in-depth buyer interviews. This is a significant buying behavior shift. The questions related to this buying behavior shift are simply straightforward: Are you ready? And their buying behaviors. I am using the term “digital-first” for a reason.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They are based on qualitative ethnographic research over a period of time. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

MAY 2, 2010

  It prompted me to think of three buyer behaviors that social communities are making more transparent today: Deal checking :  Social communities are becoming another place to check for deals.    I believe this is the type of behavior that companies jumping on the bandwagon are actually encouraging. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

NOVEMBER 21, 2020

More Research. What we are seeing is buyer goals, challenges, psychology, behaviors, and situations are undergoing rapid shifts. Despite this accepted notion that shifts are happening, there is the usual impulse by businesses to cut back on any planned research. This is exactly the time to conduct buyer research.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Social media analytics can provide deep insights into online behavior.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

APRIL 8, 2024

Have you applied predictive analytics techniques to forecast future trends or customer behavior? MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the business analyst persona. How did you design the research study, collect data, and analyze the findings? Get MarTech!

Business 72

Business Best Practices Marketing AI Forecasting 72

Launch Marketing

MARCH 13, 2024

Persona Messaging Builds Connections with Audiences Persona-level messaging takes product messages and customizes them to the unique pain points and needs of your different personas. Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Tony Zambito

FEBRUARY 4, 2022

What we have learned, in the past two years especially, is that buyers’ goals and behaviors are undergoing constant change. Matching the speed at which buyer behavior changes. The world of research and insights has treated quantitative analysis as separate from qualitative research. Ongoing Iteration.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas? Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

DECEMBER 18, 2023

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Why are buyer personas important? In that case, you understand the importance of buyer personas. How do you create a buyer persona?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Tony Zambito

APRIL 20, 2021

This year, in July, will mark the 20th Anniversary of the origins of the Buyer Persona concept. The global pandemic has now increased the need to understand the changing goals and behaviors of users, consumers, audiences, and buyers. Making the founding goal-directed methods of buyer persona research more critical than ever.

Buyer Personas 130

Buyer Personas Communities Organic Leads Research 130

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. “It

Optimization 110

Optimization Ideal Customer Profiles Customer Surveys Communities 110

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. All your research, great writing, and video production can set the stage. Use Humor to Build Connections. Now don’t get me wrong.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Tony Zambito

MARCH 12, 2017

It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors. B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

NOVEMBER 15, 2020

Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. When the concept of a buyer persona was originated in 2001, they were derived from the experiences in creating goal-directed user personas for product design. Much too deep to cover in an article.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. How Do You Create a Buyer Persona?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Tony Zambito

OCTOBER 1, 2018

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. Buyer Decisions Behavior. Disruption. This is no longer true.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Tony Zambito

APRIL 28, 2021

Doing so will only automate the very seller-side behaviors buyers have come to resent. Gaining a deep understanding of the Buyer Mindset is an important component of buyer insights research and developing buyer personas. Taking a hard look at whether their insights and buyer personas are outdated.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52