Remove behavior persona
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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. So not only do you need to be acutely aware of marketing to the human brain but you also need to ensure that you are marketing to a specific persona that is your target buyer. Target specific personas.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40
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article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Shop around like your customers would.

P2P 40