The Evolution of B2B Marketing—Brain to Brain
LEADership
NOVEMBER 25, 2014
We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. So not only do you need to be acutely aware of marketing to the human brain but you also need to ensure that you are marketing to a specific persona that is your target buyer. Target specific personas.
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