One Final Post on Multi-Variate Testing
Customer Experience Matrix
NOVEMBER 29, 2006
At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. The second point, which is more of a Note To Self, is that multi-variate testing still won't let me use historical data to measure the impact of different experiences on future customer behavior.
120 
Let's personalize your content